s the mist rises over the serene waters of Lake Como, Breva Genève draws inspiration from this iconic Italian landscape, creating timepieces that blend Swiss horological mastery with understated Italian sophistication. Designed for everyday wear, these exclusive pieces feature refined finishes at accessible prices, breaking away from the notion of collector’s watches confined to safes.

With its relaunch, Breva Genève reaffirms its dedication to Swiss haute horlogerie, enriched with a contemporary edge. The brand’s creations stand out not only for their impeccable technical quality but also for their innovative approach to displaying complications, transforming traditional complications into aesthetic and emotional experiences.

In 2025, Breva Genève unveils a collection that epitomises elegance, functionality, and refinement. While the inaugural model showcases noble materials like rose gold, future creations will explore new finishes and material variations, always staying true to the spirit of Breva.

At the forefront of Breva Genève’s revival is Julien Haenny, a seasoned expert with over two decades in haute horlogerie. Previously CEO of Anonimo and Vulcain, Julien Haenny combines vision and hands-on collaboration, defining his approach through versatility and innovation. His expertise, honed at MGI Luxury Group, Jaeger-LeCoultre, and TechnoMarine, spans marketing, communications, distribution, products, finance, and overall business management.

After two years leading Marketing and Communications for independent watchmaker HYT, Julien naturally transitioned to relaunch Breva Genève as an entrepreneur, leveraging his deep industry knowledge. “Our goal,” Haenny shares, “is to create timepieces meant to be worn and cherished daily, not hidden away in safes.”

Key Highlights:

• Brand DNA: Rooted in the serene elegance of Italian culture and the precision of Swiss watchmaking, Breva Genève celebrates the art of living with innovative creations inspired by Lake Como’s timeless beauty.

• Product Identity: Swiss haute horlogerie craftsmanship with exquisite detailing. Designed for daily wear, uniting luxury and functionality.

• Global Ambition: Breva Genève aims to captivate discerning audiences in key markets such as the US, Japan, Singapore, Dubai, through partnerships that include iconic retailers like Pisa Orologeria in Italy.

• The Revival Team: Julien Haenny leads the brand’s resurgence, supported by industry luminaries such as Jean-François Mojon (Chronode), EDGE Design (Fabrice Gonet et Olivier Leu), and Aurelien Bouchet (AB Concept), Cadranor, (Romeo Granito) ensuring every detail reflects authenticity, innovation, and savoir-faire.

• Italian Elegance: Inspired by the Dolce Vita and timeless charm of Lake Como, Breva Genève embraces an aesthetic of understated sophistication.

• Instruments of Time: Each piece reinterprets historical measuring instruments, paying a modern tribute to the adventurous explorers of the past.

• Integrity and Authenticity: Breva creations genuine craftsmanship, speaking to those who value substance and transparency over pretence.