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n online presence ought to help protect the brands; the platforms serve both to promote and to sell their watches. Ultimately, I think we’ll post half our turnover online and half in the boutique.
Our role as
retailers is to help the brands to make their transition to online
and to feel at ease there. But there’s one enemy in particular
that both the brands and their partners have to deal with:
the online grey market, where watches are sold at rock-bottom
prices with a minimal mark-up. We mustn’t allow those
players to come into power on the internet.
So in a few months’ time we’re going to be launching our
own online sales platform for watches, in agreement with the
brands we represent. We’re in separate talks with each one.
Combined with our physical presence in Berlin and Baden-
Baden that will give us a real boost. We’re anticipating growth
in the order of 200-300% over the new few years, and we want
to open five new boutiques, in Germany and in Europe.”
Name: Zewi
Boutiques: Berlin et Baden-Baden
Launch date: 2008
Category: Haut et moyen de gamme
Brands represented:
Ulysse Nardin, Parmigiani Fleurier, Frederique Constant, Louis Erard, Raymond Weil, Maurice Lacroix, Perrelet, Century, Arnold & Son, Franck Muller, Visconti, Pop-Pilot
Website: www.zewi-luxury.de
