Swatch Group

Rado: a futuristic brand explores its past

INTERVIEW WITH MATTHIAS BRESCHAN, CEO

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By Serge Maillard

February 2019

Since his arrival in 2011, Matthias Breschan, who manages this Swatch Group brand, has focused on new formats and materials and mechanical calibres to increase the company’s clout in Asia. Now, he intends to restore the lustre of Rado’s rich heritage.

Rado: a futuristic brand explores its past

INTERVIEW WITH MATTHIAS BRESCHAN, CEO

Español Français

By Serge Maillard

February 2019

Since his arrival in 2011, Matthias Breschan, who manages this Swatch Group brand, has focused on new formats and materials and mechanical calibres to increase the company’s clout in Asia. Now, he intends to restore the lustre of Rado’s rich heritage.

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Swatch Encyclopedia

Swatch Encyclopedia

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Longines and the equestrian world – elegant affinities

Longines and the equestrian world – elegant affinities

INTERVIEW

In the grandstands for the Longines League of Nations showjumping competition, VP Marketing Bernardo Tribolet talked about the Swiss brand’s sports timing (...)

Rado and the alchemy of ceramics

Rado and the alchemy of ceramics

The brand made the art of ceramics its own. But now that a growing number of brands are adopting the material, it is having to redouble its R&D efforts (...)

Jaquet Droz seeks new dynasties to conquer

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It used to supply the courts of kings and queens, and even the emperors of China. Today, the historic brand from Neuchâtel intends to supply exclusively (...)