Swatch Group

Mid-range dilemma: quartz or mechanical?

INTERVIEW

By Ash Longet and Serge Maillard

September 2019

While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is experiencing higher demand for its mechanical collections. Its latest innovation aims at protecting the mechanical movement from magnetic fields. We met Adrian Bosshard, the CEO of Certina.

Mid-range dilemma: quartz or mechanical?

INTERVIEW

By Ash Longet and Serge Maillard

September 2019

Mid-range dilemma: quartz or mechanical?

While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is experiencing higher demand for its mechanical collections. Its latest innovation aims at protecting the mechanical movement from magnetic fields. We met Adrian Bosshard, the CEO of Certina.

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