Swatch Group

Swatch Encyclopedia

Press release

January 2025

With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what the brand stands for and is a must-have for all those who love Swatch, design, art and powerful self-expression.

Swatch Encyclopedia

Press release

January 2025

Swatch Encyclopedia

With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what the brand stands for and is a must-have for all those who love Swatch, design, art and powerful self-expression.

S

watch Encyclopedia is a four-volume box set that celebrates four decades of the innovation, joy of life and positive provocation that Swatch is known for. With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what the brand stands for and is a must-have for all those who love Swatch, design, art and powerful self-expression.

Each volume represents a decade of Swatch history, spanning the launch of the brand in 1983 to our 40^th year of operation in 2023. From the earliest breakthroughs, like the creation of the world’s favorite “second watch” and the first Swatch Art Special, to recent innovations such as Sistem51 and the unique Bioceramic What if? designs, not to mention visionary collaborations such as Omega X Swatch and Blancpain X Swatch, each volume captures the essence of Swatch through time.

Presented in a brightly colored slipcase, theSwatch Encyclopedia] brings both flair and a burst of color to any space brightening the room with its eye-catching charm. A true collector’s item and a perfect gift for any occasion it warmly invites everyone to explore the colorful and vibrant world of Swatch, and travel through time with it.

EXPLORE ALL OUR EDITIONS SINCE THE 1930s ONLINE

Swatch Encyclopedia

WATCH FILES
Swatch Group

Longines and the equestrian world – elegant affinities

Longines and the equestrian world – elegant affinities

INTERVIEW

In the grandstands for the Longines League of Nations showjumping competition, VP Marketing Bernardo Tribolet talked about the Swiss brand’s sports timing (...)

Rado and the alchemy of ceramics

Rado and the alchemy of ceramics

The brand made the art of ceramics its own. But now that a growing number of brands are adopting the material, it is having to redouble its R&D efforts (...)

Jaquet Droz seeks new dynasties to conquer

Jaquet Droz seeks new dynasties to conquer

It used to supply the courts of kings and queens, and even the emperors of China. Today, the historic brand from Neuchâtel intends to supply exclusively (...)

“I've set Tissot a target of 5 million watches a year”

“I’ve set Tissot a target of 5 million watches a year”

Not all Swiss watch brands subscribe to the strategy of scaling back production as part of the industry’s push upmarket. Some use a different playbook, as (...)

Longines: “High-end brands don't have a monopoly on legacy!”

Longines: “High-end brands don’t have a monopoly on legacy!”

In an interview with Europa Star, CEO Matthias Breschan discusses three key points which he believes are crucial to Longines’ future… and how he intends to (...)

How AI is revolutionising sports timing

How AI is revolutionising sports timing

OMEGA

As the Official Timekeeper at the Paris 2024 Olympic and Paralympic Games, Omega calls on the services of Swiss Timing, part of Swatch Group. Beyond (...)

Hamilton: “Lack of competition can be a problem, too”

Hamilton: “Lack of competition can be a problem, too”

INTERVIEW

Hamilton, with its American roots, has become a pillar of “accessible” Swiss watchmaking. Its Ventura is particularly in the spotlight this year. But as (...)

Tissot, neo-vintage and connectivity

Tissot, neo-vintage and connectivity

INTERVIEW

Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (...)

“Breguet holds a special place in people's hearts”

“Breguet holds a special place in people’s hearts”

INTERVIEW

A major launch for the brand, the two Type XX models that were introduced this year are the contemporary face of this iconic line. Any reinvention of a (...)

Blancpain: “A reinvention, not a replacement”

Blancpain: “A reinvention, not a replacement”

INTERVIEW

The Fifty Fathoms 70th Anniversary Act 2 – Tech Gombessa introduces an innovative feature, adapted to longer, deeper dives. It also has wider implications. (...)

Watch Q&A with... Vivian Stauffer – Hamilton

Watch Q&A with... Vivian Stauffer – Hamilton

“Actually, our strategic priorities are already mainly oriented towards 2024”

Watch Q&A with... Franz Linder – Mido

Watch Q&A with... Franz Linder – Mido

“Highlight our leading position in affordable fine Swiss watchmaking”

Watch Q&A with... Adrian Bosshard – Rado

Watch Q&A with... Adrian Bosshard – Rado

“Our top priority is to continue to talk about the many advantages of high-tech ceramic”

Mido revives the TV shape

Mido revives the TV shape

The brand, established in 1918, has over a century of archives to inspire its regular releases of retro styles. Exactly fifty years after the launch of the (...)

Watch Q&A with... Marc Aellen – Certina

Watch Q&A with... Marc Aellen – Certina

“Protect our brand and the quality and security it stands for”

At Hamilton, 40% of sales are online

At Hamilton, 40% of sales are online

INTERVIEW

The Swiss brand with American roots celebrated its 130th anniversary in 2022 with a slew of special watches, from the Railroad to the Murph. What are CEO (...)

Certina's multiple-choice watches

Certina’s multiple-choice watches

Swatch Group’s mid-range brand has launched the DS+ concept of interchangeable components for a watch that can be given multiple looks. The idea was (...)

Rado: getting to the heart of the matter

Rado: getting to the heart of the matter

INNOVATION

The most successful techniques go hand-in-hand with an intimate knowledge of the materials from which watches are made. Comadur, a top materials (...)

Swatch x Omega: what madness is this?

Swatch x Omega: what madness is this?

EDITORIAL

All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)

Breguet, a meeting with Lionel a Marca

Breguet, a meeting with Lionel a Marca

INTERVIEW

The Marine Hora Mundi is Breguet’s first timepiece of 2022 to bear the signature of new CEO Lionel a Marca, who was appointed last year. We took the (...)

Jaquet Droz's radical reboot

Jaquet Droz’s radical reboot

INDUSTRY

After a long period of silence, Jaquet Droz’s new CEO, Alain Delamuraz, has announced his policy to revolutionise the brand’s strategy from top to bottom. (...)

“Quartz is back in force at Tissot”

“Quartz is back in force at Tissot”

INTERVIEW

The giant from Le Locle is seeing strong growth in its electronic output for the first time in several years, thanks to the success of its PRX model. It’s a (...)

The Swatch Group's beginnings in China

The Swatch Group’s beginnings in China

FROM OUR ARCHIVES

What lies behind the Swatch Group’s strong presence in the Chinese market? What were the main stages of its expansion in the country? The Europa Star (...)

Certina: “Stabilise quartz, grow mechanical watches”

Certina: “Stabilise quartz, grow mechanical watches”

INTERVIEW

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand (...)

“We must highlight Longines' pioneering role in watchmaking”

“We must highlight Longines’ pioneering role in watchmaking”

INTERVIEW

Last year, Matthias Breschan took over the top job at Longines from the legendary Walter von Känel, who turned the brand into a commercial “war machine”. As (...)

Hamilton, calibrated for a new era of watchmaking

Hamilton, calibrated for a new era of watchmaking

INTERVIEW

Hamilton, which offers affordable mechanical neo-vintage watches, and which committed early on to e-commerce, seems to have a better profile than other (...)

Jaquet Droz, man and machine

Jaquet Droz, man and machine

EXHIBITION

From the end of November, the Swiss brand will take part in a retrospective on robotics at the prestigious MUDEC in Milan. For nearly three centuries, the (...)

With the Spirit collection, Longines pays tribute to pioneers

With the Spirit collection, Longines pays tribute to pioneers

COVER STORY

What do Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes have in common? Two things: they showed an admirable determination to set new (...)

A complete review of Omega's new timepieces

A complete review of Omega’s new timepieces

REPORT

Omega, which is champing at the bit after the cancellation of Tokyo 2020 and the postponed release of the latest James Bond movie, has chosen to physically (...)

“Collectors won't be enough for Swiss watchmaking”

“Collectors won’t be enough for Swiss watchmaking”

FRANZ LINDER, MIDO

Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (...)

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

CROSSING PATHS

Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss watch (...)

Hamilton: the Pulsar is back – at last!

Hamilton: the Pulsar is back – at last!

PORTRAIT

An all-too rare sign of optimism in a chaotic world? Now the time has come to start thinking about the post-coronavirus world, the new PSR model, a (...)

Swatch: New headquarters and a lot of questions

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)

Hamilton: “We're making the most of the vintage trend”

Hamilton: “We’re making the most of the vintage trend”

STRATEGY

While smartwatches are visible absolutely everywhere in the United States, Hamilton, that most American of Swiss watchmakers, is experiencing a strong (...)

Swatch Group: the “vintage & silicon” strategy

Swatch Group: the “vintage & silicon” strategy

INTERVIEW

Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (...)

Mid-range dilemma: quartz or mechanical?

Mid-range dilemma: quartz or mechanical?

INTERVIEW

While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is (...)

One giant leap for Omega

One giant leap for Omega

EUROPA STAR ARCHIVES

For 50 years, Omega has been capitalising on the extraordinary adventure that made its Speedmaster the first watch to be worn on the Moon. In our July 1969 (...)

Manager or entrepreneur?

Manager or entrepreneur?

EDITORIAL

“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)

Glashütte Original, Saxon to the core

Glashütte Original, Saxon to the core

RETRO-PERSPECTIVE

Glashütte Original draws its inspiration from its roots in 1845, from the 1920s with the work of Alfred Helwig, from the 1960s, from its rebirth in the (...)

Streetwear Swatch

Streetwear Swatch

COLLABORATION

For a long time, the Swiss brand has wanted to translate a form of colourful urban culture into watchmaking. It finds natural ties with the Japanese (...)

Jaquet Droz and the Grande “small second”

Jaquet Droz and the Grande “small second”

RETRO-PERSPECTIVE

It was only in the mid-2000s that Jaquet Droz regained a strong identity by delving into its archives and rediscovering a watch from 1785 – a model whose (...)

Blancpain: The unsinkable Fifty Fathoms

Blancpain: The unsinkable Fifty Fathoms

RETRO-PERSPECTIVE

Like many brands in 2019, Blancpain is capitalising on its 20th century icons, and particularly on the adventure of the Fifty (...)

Breguet's unchanging codes

Breguet’s unchanging codes

RETRO-PERSPECTIVE

The imprint left by Abraham-Louis Breguet was so strong, technically and aesthetically, that the successive houses that bore his name have never deviated (...)

Rado: a futuristic brand explores its past

INTERVIEW WITH MATTHIAS BRESCHAN, CEO

Since his arrival in 2011, Matthias Breschan, who manages this Swatch Group brand, has focused on new formats and materials and mechanical calibres to (...)

Omega reintroduces its iconic Calibre 321

Omega reintroduces its iconic Calibre 321

VINTAGEMANIA

Since the 1940s, the calibre 321 has been one of the most researched among watch fans and is still highly sought-after by watch collectors around the (...)

A glimpse into Longines' heritage and patrimony

A glimpse into Longines’ heritage and patrimony

A DAY IN SAINT-IMIER

Diving into Longines’ patrimony provides an understanding of how deeply the Swiss brand has impacted the watch industry, both on a technical level, and also (...)

Longines Conquest V.H.P. GMT Flash Setting

Longines Conquest V.H.P. GMT Flash Setting

LONGINES’ FLASH OF INTELLIGENCE

Longines is continuing to target high-precision quartz through the V.H.P. collection, which brings a surprising innovation. The Flash Setting mode included (...)

Omega: “A little more time”

Omega: “A little more time”

INTERVIEW WITH RAYNALD AESCHLIMANN

The “elder brother” of the Swatch family and the world number two watch brand, Omega has multiplied initiatives under the energetic leadership of Raynald (...)

Giving the orders… Walter Von Känel, CEO of Longines

Giving the orders… Walter Von Känel, CEO of Longines

INTERVIEW

At 76, Walter von Känel still rules Longines with an iron hand. This colourful and charismatic former Swiss army colonel is affable, but firm. “The Boss”, as (...)

Interview with Sylvain Dolla, CEO of Hamilton

Interview with Sylvain Dolla, CEO of Hamilton

n this neo-vintage-crazed age, few brands can boast a past as glorious as that of Hamilton, considered the ultimate American brand before it took on a (...)