About Swatch group

Swatch Group

THE WATCH FILES

Swatch Group

This selection of Europa Star articles trains the spotlight on the world largest watch group, look at its strategy, plans and performance, as well as its most emblematic timepieces.

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Omega reintroduces its iconic Calibre 321

Omega reintroduces its iconic Calibre 321

VINTAGEMANIA

Since the 1940s, the calibre 321 has been one of the most researched among watch fans and is still highly sought-after by watch collectors around the (...)

A glimpse into Longines' heritage and patrimony

A glimpse into Longines’ heritage and patrimony

A DAY IN SAINT-IMIER

Diving into Longines’ patrimony provides an understanding of how deeply the Swiss brand has impacted the watch industry, both on a technical level, and also (...)

Longines Conquest V.H.P. GMT Flash Setting

Longines Conquest V.H.P. GMT Flash Setting

LONGINES’ FLASH OF INTELLIGENCE

Longines is continuing to target high-precision quartz through the V.H.P. collection, which brings a surprising innovation. The Flash Setting mode included (...)

Omega: “A little more time”

Omega: “A little more time”

INTERVIEW WITH RAYNALD AESCHLIMANN

The “elder brother” of the Swatch family and the world number two watch brand, Omega has multiplied initiatives under the energetic leadership of Raynald (...)

Giving the orders… Walter Von Känel, CEO of Longines

Giving the orders… Walter Von Känel, CEO of Longines

INTERVIEW

At 76, Walter von Känel still rules Longines with an iron hand. This colourful and charismatic former Swiss army colonel is affable, but firm. “The Boss”, as (...)

Interview with Sylvain Dolla, CEO of Hamilton

Interview with Sylvain Dolla, CEO of Hamilton

n this neo-vintage-crazed age, few brands can boast a past as glorious as that of Hamilton, considered the ultimate American brand before it took on a (...)

Interview with Adrian Bosshard, CEO of Certina

Interview with Adrian Bosshard, CEO of Certina

Rather discreet in comparison with the heavyweights of the Swatch Group, the brand with the turtle logo is appreciated in northern and eastern Europe for (...)

Interview with Thomas Meier, Glashütte Original

Interview with Thomas Meier, Glashütte Original

“THE GOAL IS TO MAKE OUR IDENTITY CLEAR”

The Swatch Group’s German brand is seeking to get back into the global watchmaking spotlight with models that are a bit out of the ordinary. Europa Star met (...)

Interview with Franz Linder, CEO of Mido

Interview with Franz Linder, CEO of Mido

“WE’RE EXPLORING ALL THE POSSIBILITIES E-COMMERCE OFFERS”

The brand with the Spanish name (“I measure”) came into being exactly one century ago, in 1918. Historically well-established in Latin America, the Swatch (...)

Interview with Christian Lattmann, CEO of Jaquet Droz

Interview with Christian Lattmann, CEO of Jaquet Droz

On the occasion of its 280th anniversary, Jaquet Droz is stepping up its contemporary exploration of historical luxury watchmaking, and focusing on one (...)

Swiss timing: a view of the slopes

Swiss timing: a view of the slopes

SPORTS TIMING

After following up on the use of Seiko equipment at the World Athletics Championships in London last year, Europa Star had the opportunity to visit another (...)

The origins of the Breguet 7077 Independent Chronograph

The origins of the Breguet 7077 Independent Chronograph

HISTORY

Starting in 1820, Abraham-Louis Breguet got to work on what he called a “double seconds, or observation” watch. Finally perfected in 1823, it is considered (...)

Dissecting the “brilliantly simple” Swissmatic

Dissecting the “brilliantly simple” Swissmatic

HIGH-TECH

As we did in 2014 with its forebear, the Swatch Sistem 51, we dissected Tissot’s Swissmatic in order to gain a better understanding of what’s “under the (...)

Swatch, constantly breaking the mould

Swatch, constantly breaking the mould

HISTORY

Nearly 35 years on from its launch, the little plastic watch is still proving an unprecedented hit. The reasons behind this success story lie in the very (...)

Swatch Group, champions of the medium range

Swatch Group, champions of the medium range

VERBATIM

Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (...)

Tissot: reborn from Rock

Tissot: reborn from Rock

HISTORY

In 1974, Tissot sold precisely 919,200 watches with mechanical calibres of its own manufacturing. Ten years later, in 1984, the total number of watches (...)