The digital transformation of watchmaking

The digital transformation of watchmaking

THE WATCH FILES

The digital transformation of watchmaking

New technologies now impact all aspects of our lives – and watchmaking is no exception. This selection of Europa Star articles looks at the 21st century digital revolutions that are changing the horological world.

Launch of the Luxury Watch Barometer

Launch of the Luxury Watch Barometer

Expert Fred Levin (ex-LGI and Troverie) has introduced a new tool for measuring trade flows in the US watchmaking industry. We asked him three (...)

IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Schaffhausen introduces My IWC Passport, a blockchain powered digital product passport linked to an individual IWC watch. Owners will be able to access (...)

EveryWatch: a new frontier in Big Data for watch sales

EveryWatch: a new frontier in Big Data for watch sales

With the expansion of the market for pre-owned watches, the transaction prices of certain models have been thrust into the spotlight. Newly launched (...)

Artificial Intelligence: the next big thing for the watch industry?

Artificial Intelligence: the next big thing for the watch industry?

INTERVIEW

Since the dramatic fall from grace of crypto and NFTs, attention has turned to artificial intelligence. But is AI just the latest in a long line of (...)

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Watch CertificateTM – From marketplace to blockchain

Watch Certificate^TM – From marketplace to blockchain

CASE STUDY

Blockchain certification is a hot topic for today’s watch industry. A French start-up that began life as a marketplace for watches now specialises in (...)

SevenFriday: solid expertise in community building

SevenFriday: solid expertise in community building

CASE STUDY

Using blockchain to power an inclusive community, SevenFriday’s spin-off UPO7F will offer its platform and in-house technology as a service to other watch (...)

Jacob & Co. blazes a trail for NFT-crossover watchmaking

Jacob & Co. blazes a trail for NFT-crossover watchmaking

CASE STUDY

Turning NFT art into a GPHG-nominated mechanical watch may not follow the rule book but for CEO Benjamin Arabov that’s the point – the Forbes ‘30 Under 30’ (...)

Dubois et fils: vintage movements tokenised on the blockchain

Dubois et fils: vintage movements tokenised on the blockchain

CASE STUDY

Web3 solutions need not be executed on an industry-wide scale. A small Swiss brand has custom-built itself a blockchain as a ledger for traceability of its (...)

How TAG Heuer finds new aficionados through tech

How TAG Heuer finds new aficionados through tech

CASE STUDY

Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (...)

Hedging against crypto uncertainty

Hedging against crypto uncertainty

With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (...)

The metaverse: is it right for the watch world?

The metaverse: is it right for the watch world?

With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)

Web3: dream or delusion?

Web3: dream or delusion?

EDITORIAL

The new version of the internet that we’re told will be immersive and decentralised, encompasses such a broad range of realities (or “virtualities”, perhaps) (...)

Decoding Web3 solutions in watchmaking: Origyn

Decoding Web3 solutions in watchmaking: Origyn

CASE STUDY

Origyn is an emerging player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (...)

Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium

Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium

CASE STUDY

Aura Blockchain Consortium is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value (...)

Decoding Web3 solutions in watchmaking: Arianee

Decoding Web3 solutions in watchmaking: Arianee

CASE STUDY

Arianee is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (...)

Is the NFT hype over?

Is the NFT hype over?

WEB3

First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (...)

Adresta joins forces with Swisscom to track watches online

Adresta joins forces with Swisscom to track watches online

INNOVATION

The Zurich-based start-up, a spin-off of ETH Zurich, aims to track the life cycle of watches by The Zurich-based start-up, a spin-off of ETH Zurich, aims (...)

Visiodome: a new solution for remote presentations

Visiodome: a new solution for remote presentations

TECHNOLOGY

Since the outbreak of the pandemic, one of the most challenging issues for the watch industry has been how to present and display watches remotely. Several (...)

Why Louis Erard is going into blockchain and NFTs

Why Louis Erard is going into blockchain and NFTs

INTERVIEW

Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (...)

Blockchain on the move in the watch industry

Blockchain on the move in the watch industry

INTERVIEW

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (...)

SevenFriday, a pioneer in digital watch authentication

SevenFriday, a pioneer in digital watch authentication

While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (...)

Dimension, sound, light: the digital illusion of reality

Dimension, sound, light: the digital illusion of reality

INNOVATION

To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)

eBay unveils ambitious plans for its watch segment

eBay unveils ambitious plans for its watch segment

E-COMMERCE

Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new (...)

Louis Erard to launch a blockchain-powered loyalty programme

Louis Erard to launch a blockchain-powered loyalty programme

INNOVATION

The new loyalty programme, designed in cooperation between Louis Erard and Qiibee, comes with an ad hoc branded web application, for all fans to track (...)