Watchmaking and the pandemic: #Resilience

“We’re facing the deepest crisis of our generation”

INTERVIEW

By Serge Maillard

August 2020

Launched in 1996, Parmigiani Fleurier is one of those “millennial” brands whose resilience is currently being tested. Its CEO, Davide Traxler, is lucid about the colossal impact of the pandemic on the watchmaking business. He intends to adapt and extend his three-year plan, initially aimed at getting the brand owned by the Sandoz Family Foundation back on track. The project is now taking a new turn.

“We’re facing the deepest crisis of our generation”

INTERVIEW

By Serge Maillard

August 2020

“We're facing the deepest crisis of our generation”

Launched in 1996, Parmigiani Fleurier is one of those “millennial” brands whose resilience is currently being tested. Its CEO, Davide Traxler, is lucid about the colossal impact of the pandemic on the watchmaking business. He intends to adapt and extend his three-year plan, initially aimed at getting the brand owned by the Sandoz Family Foundation back on track. The project is now taking a new turn.

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Watchmaking and the pandemic: #Resilience

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