Watchmaking in the USA


Resounding success for the Minutes and Hours Watch Show in Austin

January 2025


Resounding success for the Minutes and Hours Watch Show in Austin

On November 16 and 17, 2024, the heart of Texas transformed into a haven for horology enthusiasts as the Minutes and Hours Watch Show celebrated its most significant gathering yet in Austin. With over 1,000 guests, more than 60 participating watch brands, and a range of unique experiences, the event was a milestone for both attendees and the watch industry.

T

he Minutes and Hours Watch Show showcased the timeless allure of fine timepieces, drawing a record-breaking number of enthusiasts, collectors, and industry insiders. Attendees had the rare chance to explore groundbreaking innovations and timeless designs presented by a diverse lineup of watchmakers.

The show kicked off with an exciting Breakfast with Bremont event, headlined by Miguel Ortiz, Bremont’s new North American President. Ortiz delivered his inaugural presentation, outlining the brand’s visionary direction and detailing updates to its iconic legacy collections. This engaging session set an inspiring tone for two days of discovery and celebration.

Resounding success for the Minutes and Hours Watch Show in Austin

Hospitality Meets Horology

Guests enjoyed a curated experience that seamlessly blended hospitality with the world of horology. Rado offered complimentary gourmet Houndstooth espresso and coffee, providing an energizing start to the day. Meanwhile, Christopher Ward added a touch of sophistication by serving signature cocktails throughout the event, enhancing the lively atmosphere.

Resounding success for the Minutes and Hours Watch Show in Austin

Highlights from the Show Floor

One of the most anticipated aspects of the event was the debut of stunning new timepieces. Several brands unveiled their latest creations, while first-time exhibitors introduced fresh perspectives to the watch community.

Resounding success for the Minutes and Hours Watch Show in Austin

Cimier’s Limited Edition 711 Heritage Chronograph

Cimier captivated audiences with its Limited Edition 711 Heritage Chronograph, available in bold, vibrant dial colors like pink, orange, and green. Powered by the CIM 100 automatic chronograph, based on the Valjoux 7750, this watch offered a contemporary take on short-interval timing. Its harmonious blend of vintage aesthetics and modern functionality resonated strongly with collectors.

Resounding success for the Minutes and Hours Watch Show in Austin

Christopher Ward’s Bel Canto Classic

A true showstopper, Christopher Ward’s Bel Canto Classic garnered admiration with its retro-inspired design featuring Roman numerals and an intricately detailed guilloché face. This updated version of the award-winning model retained its signature hourly chime, pushing the boundaries of traditional craftsmanship with advanced femto laser technology.

Resounding success for the Minutes and Hours Watch Show in Austin

Rado: The Master of Materials

Rado showcased their latest creations, captivating attendees with their mastery of innovative materials and boundary-pushing designs. Renowned as the “Master of Materials,” Rado combines high-tech ceramic, sapphire crystal, diamonds, and stainless steel to craft timepieces that are as durable as they are stunning. Guests had the opportunity to experience the Rado difference firsthand, appreciating the brand’s dedication to blending cutting-edge technology with unparalleled aesthetics.

Resounding success for the Minutes and Hours Watch Show in Austin

Debut Exhibitors Shine at the Show

This year’s event highlighted not only established names but also emerging brands eager to make their mark:

  • Duckworth Prestex: Reviving a nearly century-old legacy, Duckworth Prestex combined classic designs with modern practicality, producing timeless watches built to last for generations.
  • SÉL Instrument: Impressed attendees with their fusion of precision engineering and refined design of models like the OmniDiver Mk2, crafted from aerospace-grade titanium, SEL showcased how they defy convention and push boundaries in an ongoing pursuit of maximum strength, comfort, functionality, and performance.
  • Edward Christopher: This UK-based brand charmed attendees with their vibrant Manta Watches and a commitment to philanthropy, donating 10% of profits to charitable causes.
  • 5280 Watch Company: With rugged yet refined designs inspired by Colorado’s Rocky Mountains, this debutant struck a chord with adventurers and urbanites alike.
  • Tsikolia: Drawing from military heritage, this Georgian brand presented bold, robust designs combining cutting-edge technology with historical appreciation.
  • Northern Star: Inspired by the northern lights, this newcomer offered elegant, understated timepieces embodying the serenity of the wilderness.
  • GeØ Watches: The brand is inspired by the colors and rich history of Puerto Rico.

Resounding success for the Minutes and Hours Watch Show in Austin

Returning Favorites and Artistic Innovations

Beloved brands introduced updates to their signature collections, earning widespread acclaim. Notable highlights included:

  • Core Timepieces and E. Stohlman debuted watches featuring dials crafted from semi-precious stones such as malachite, tiger’s eye, and lapis lazuli. These unique materials elevated each piece into a wearable work of art.
  • G-Shock, Canopy, SWC, Tsar Bomba, Sablier, Bernhardt, Ocean Crawler, Cincinnati Watch Co. Richard Harvey, Wasson, Nomadic, Farr and Switt, Trafford, and Haim showcased refined updates to their most popular models, delighting collectors.

Resounding success for the Minutes and Hours Watch Show in Austin

A Community of Watch Lovers

Beyond the watches, the event served as a gathering for a passionate community. Attendees engaged directly with brand representatives, uncovered hidden gems, and shared their love for horology in an environment filled with camaraderie.

As the curtains closed on this record-setting show, one thing was clear: the Minutes and Hours Watch Show has solidified its reputation as a premier event in the world of watches. Mark your calendars for 2025 - with shows in Austin, Chicago and Los Angeles, bigger and better things are on the horizon!

Resounding success for the Minutes and Hours Watch Show in Austin

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