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Deloitte: 2021 outlook for the Swiss watch industry

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March 2021


Deloitte: 2021 outlook for the Swiss watch industry

Covid-19, smartwatches, sustainability, second-hand or online sales: year after year, Deloitte provides a comprehensive overview of the Swiss watch industry in a dedicated study. As the pandemic continues, we asked its authors Karine Szegedi and Jules Boudrand about their latest findings and the outlook for 2021.

T

he seventh edition of the Deloitte study on the Swiss watch industry was published last autumn. Over the years, this survey, which gauges the mood of industry executives, has become a must-read. It is all the more instructive as the Swiss watch industry is going through a historic crisis due to the pandemic, and in 2020 experienced its worst contraction in turnover of the last 80 years.


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