n May 28th, 2022, in collaboration with the agency Rarecubes and on the Exclusible Web3 platform, Frederique Constant unveiled the Time to Travel series of 888 NFTs in tribute to the 10th Anniversary of the Brand’s iconic Classics Worldtimer Manufacture.

Ranging from a classic appearance to unique and coloured designs, these NFT timepieces were in high demand, having sold out in less than 48h. Sorted by rarity, each of the 24 cities shown on the outer ring of the dial - representing the world’s 24 time zones - has been allocated a set number of NFT’s. The value of each NFT increases based on the rarity of the city. Among these pieces are hidden the digital twins of each of the 10 Classics Worldtimer Manufacture models released since 2012. The lucky owner of the 2022 steel version will have the privilege of being gifted the physical watch.

To remain loyal to its mission, Frederique Constant chose to launch this project at an affordable price (mint price of 0.123 ETH) to allow more watch aficionados to explore and enjoy this fascinating world that is the Web3. The entirety of the collection proved to be very successful and sold out in less than 48h.

The Time to Travel series allows one to travel the world by reproducing the Worldtimer experience in its virtual form. To honour this journey, all of the 24 reference cities listed on the outer ring of the dial -representing the 24 time zones- have been allocated a set number of NFTs. Therefore, each watch is highlighted within an architectural and visual environment reminiscent of the city.

However, not all cities and watches are worth the same value: in fact, some are rarer than others. And the rarer the city is, the more benefits are unlocked. Geneva being Frederique Constant’s birthplace, is therefore the most exclusive city, and has been allocated 10 NFTs: the exact digital twins of each of the 10 variations of the Classics Worldtimer Manufacture launched from 2012 to 2022 – the stainless steel 2022 version only.

The benefits granted by each NFT will be split into four levels (Common – Rare – Legend – Unique) and may vary, for instance, from accessing the Brand’s NFT projects in preview to personalizing the reference city, accessing the Frederique Constant Metaverse space or even receiving a free NFT in 2023. Finally, the ultimate and unique benefit goes to the lucky owner of the 2022 stainless steel Classics Worldtimer Manufacture NFT timepiece, who will be gifted the physical version of the digital watch, allowing him/her to undergo a “phygital” experience by enjoying both versions simultaneously.