eiko Group Corporation has announced the opening of the Seiko Group’s new creative studio, the Atelier Ginza. The studio is located in the heart of the Ginza district, where the company was founded in 1881. It is situated on the 7th floor of Seiko House Ginza, known as the Wako building until this year, when it was redeveloped and renamed to commemorate its 90th anniversary.

The new studio aims to create truly unique and innovative timepieces of the highest order. Here, some of the finest designers, craftsmen, and watchmakers from the Seiko Group will work together to create, assemble, and adjust timepieces that highlight their creativity and expertise, all of which is underpinned by traditional Japanese aesthetics.

The studio will also provide a unique and unparalleled customer experience. Customers who purchase select products will be invited to visit the Atelier Ginza to discover the painstaking craftwork that goes into the creation of a great watch.

The Atelier Ginza is jointly operated by the three Group companies: Seiko Watch Corporation, Seiko Time Creation Inc., and Wako Co., Ltd. The three companies form the Seiko Group’s Emotional Value Solutions Domain, which aims to provide solutions to customers who demand a sense of deep satisfaction and lasting value