time-business


Watches and Wonders to stage fourth China edition in Shanghai

June 2024


Watches and Wonders to stage fourth China edition in Shanghai

After Geneva, it’s off to China for a new edition of the event, slated for 28 August to 1 September 2024, at the West Bund Art Center in Shanghai. The show will welcome the general public for the first time, offering an immersive and educational programme to enrich the visitor experience.

S

hanghai will be, for the fourth year, the epicentre of the watchmaking scene during the Chinese leg of Watches and Wonders. Exhibiting brands will take up residence at the West Bund Art Center for five days, from August 28 to September 1, 2024. Reserved for professionals for the first two days, the event will then open its doors to the general public for the first time over a long 3-day weekend, from Friday to Sunday inclusive.

Watches and Wonders to stage fourth China edition in Shanghai

The program has been designed for all – those completely new to horology, along with watch enthusiasts or experienced collectors. It is an opportunity for the visitors to enjoy a unique, immersive experience in the watchmaking of today and tomorrow. Conferences, talks, discussions, introductory workshops, product presentations, trade demonstrations, photo exhibition - the journey is already shaping up to be very attractive. A new prospective area, the LAB, will be created at the heart of the Salon, where innovation and invention will play an important role.

Tickets go on sale at the end of June 2024 on the Watches and Wonders WeChat mini-program. All that’s left is to connect to WeChat mini-program and watchesandwonders.com to follow the latest news from the Salon.

The Europa Star Newsletter