he ShowCase and Melchers have entered into a strategic distribution partnership with the goal of bridging distances and enhancing the customer experience for luxury retail.

Drawing on its longstanding expertise in luxury images, The ShowCase has developed a portable-studio video that includes a patented system of ideal, homogeneous, lighting for high-fidelity product reproduction. The newly formalized distribution contract with Melchers marks a crucial step in the international development of the Geneva-based start-up.

As a prominent player with extensive experience representing luxury brands and industries in Asia since 1866, Melchers has cultivated robust connections between Europe and Asia for more than 150 years, particularly through the distribution of prestigious watch and jewelry brands. The professionalism and entrepreneurial vision of both companies make them an ideal match.

“Melchers’ historical presence in Asia and its in-depth and versatile understanding of the market, as well as its diversified and well-established distribution network, constitute a highly strategic partnership for The ShowCase. We will be able to develop, around our innovative solution, a quality of service and support for our customers that meets our requirements," said Denis Hayoun, CEO at The ShowCase.

“We are confident that the revolutionary solution from The ShowCase has great potential to help luxury retailers in offering a more personalized, seamless, and engaging customer experience. We believe that, by working together, we can explore new possibilities and enhance our respective positions in the market,” added Claus Toxvig, CEO Mainland China & Hong Kong at Melchers.

This collaboration, effective immediately, initiates a presence, distribution and technical support in Asia, with the first deliveries of ShowCases scheduled before the end of the year.