acques Lemans celebrates half a century of watchmaking. Founded in the idyllic region of Carinthia, the brand’s story began as the vision of Alfred Riedl.

“My goal was to build an international watch brand while contributing to the economic success of the region,” explains founder and CEO Alfred Riedl about the early days of Jacques Lemans. Together with his son Andreas Riedl, COO, the dynamic duo is leading the family business into the future. Today, Jacques Lemans is well-known far beyond Austria.

As part of the 50^th anniversary celebration, a special testimonial cannot be missed: Tobias Moretti, one of the most famous and renowned actors in the German-speaking world, is the new face of the brand.

Moretti follows in the footsteps of Hollywood stars like Kevin Costner and Clint Eastwood, who previously served as brand ambassadors for Jacques Lemans. Founder Alfred Riedl emphasized: “We have had excellent collaborations with Hollywood greats like Kevin Costner and Clint Eastwood. Tobias Moretti continues this tradition, bringing his own class and authenticity to the brand.”

With over 800 watch models and 600 jewelry designs, Jacques Lemans is now present in 120 countries and internationally recognized. A significant part of this success lies in the consistent in-house strategy, from the initial idea and rough sketches to the refined design, from development to marketing and sales.

An anniversary chronograph was also unveiled in honour of the 50-year celebration of Jacques Lemans. Four exceptional chronographs expand the diverse product range of Jacques Lemans, impressing with cutting-edge technology, top-tier quality, and reliable precision.

Equipped with an innovative Eco Power Solar movement, the watches in this collection combine sustainable energy with dependable precision. Whether natural or artificial light, the watches charge without batteries and offer an impressive power reserve of 120 days.

A scratch-resistant high-tech ceramic bezel, durable sapphire crystal, and a case made of solid stainless steel ensure longevity and maximum wearing comfort. The sporty yet elegant design makes these chronographs the perfect companions for any occasion—whether everyday use, sports, or work.

With a limited edition of just 500 pieces per model, the anniversary chronographs are exclusive collector’s items that highlight the uniqueness of their wearer. They combine style, quality, and timeless design at the highest level, making them the ultimate gift for all watch enthusiasts who appreciate exclusivity.

The limited anniversary collection is not only a reflection of the past but also a celebration of the present and a promise for the future. With the limited edition anniversary chronograph, Jacques Lemans not only celebrates its history but also looks ahead with determination and innovation toward the future.