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Richard Mille partners with MoMA to champion artistic innovation

December 2024


Richard Mille partners with MoMA to champion artistic innovation

The brand has announced a multi-year partnership with The Museum of Modern Art in New York to support a series of contemporary programs. It launches with Christian Marclay’s award-winning installation The Clock, demonstrating its continued commitment to fostering visionary creativity.

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ichard Mille is proud to announce a multi-year partnership with The Museum of Modern Art (MoMA) in New York, one of the most influential institutions in international contemporary art.

Founded in 1929, MoMA has long been a trailblazer in recognising and showcasing new forms of artistic expression, connecting people from around the world to the art of our time. MoMA aspires to be a catalyst for experimentation, learning, and creativity, a gathering place for all, and a home for artists and their ideas. Through innovative exhibitions, publications, and public programs, MoMA provides a vital platform for dialogue around contemporary issues.

Richard Mille has established a deep connection with the contemporary art world, supporting the same boundary-pushing creativity that defines modern artistic expression. Much like contemporary artists challenge conventions, Richard Mille transcends traditional watchmaking by blending cutting-edge technology with contemporary aesthetic, creating timepieces that are as much works of art as they are feats of engineering.

Richard Mille will play a pivotal role in supporting the presentation of the Museum’s most groundbreaking contemporary programs. This major partnership will notably support the dynamic and evolving display of MoMA’s cutting-edge contemporary art collection in the second-floor galleries, as well as The Marie-Josée and Henry Kravis Studio, a vital space for artists exploring new and experimental art forms.

This landmark partnership begins with support for the highly anticipated return of Christian Marclay’s The Clock. This cinematic masterpiece assembles thousands of film clips from over a century of filmmaking into a 24-hour montage, synchronised in real time. Each scene features a watch or clock, making this installation a fitting collaboration for Richard Mille, a brand deeply rooted in precision timekeeping. The Clock returns to MoMA on November 10, 2024, in Gallery 212 on the Museum’s Second Floor, serving as a thrilling prelude to the upcoming exhibitions Richard Mille will support throughout the collaboration.

“This new partnership strengthens our commitment to the world of art. We are thrilled to partner with MoMA, a world-renowned institution that shares our passion for pushing the boundaries of creativity. This collaboration allows us to explore the intersection of art, technology, and design in new and exciting ways, reflecting the very essence of what Richard Mille stands for. Together, we aim to inspire and engage our community to celebrate the spirit of modern artistry,” said Amanda Mille, Global Brand & Partnerships Director, Richard Mille.

“We are delighted to partner with Richard Mille, known around the world for innovation, creativity, and the highest caliber of design, to help us create more opportunities for audiences to engage with the art of our time in new and exciting ways,” said Glenn D. Lowry, the David Rockefeller Director, MoMA. “We couldn’t be more thrilled to begin the partnership with their support of a new presentation of Christian Marclay’s The Clock, an inspiring artwork that is both a cinematic tour-de-force and a functioning timepiece.”

The Museum of Modern Art, with its range of exhibitions and programs, provides the ideal platform for Richard Mille to engage with a global audience and continue the brand’s mission of merging watchmaking tradition, art, innovation, and architecture. This collaboration will offer endless opportunities to foster dialogue and inspire innovation within the cultural landscape.

Richard Mille has been involved with significant art world events, including partnerships with the Palais de Tokyo in Paris, the Louvre Abu Dhabi, the Fondation Beyeler in Switzerland and the Nakanoshima Museum of Art in Japan.

Since 2021, the Richard Mille Art Prize at the Louvre Abu Dhabi has celebrated the intersection of artisans, contemporary artists and designers, both within the UAE and globally. This new partnership with MoMA strengthens Richard Mille’s commitment to fostering artistic and creativity, pushing the boundaries of what is possible in both design and contemporary art.

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