inevra Ripamonti, an exponent of the third generation of the Monti family, at the helm of Eberhard & Co. since 1969 first with Palmiro Monti and then with current President Barbara Monti, continues the path undertaken in 2023 within the Swiss Maison.

Ginevra Ripamonti now assumes the role of Marketing Coordinator for international markets, with a special focus on the new commercial regions presided over by the brand. Specifically, Ginevra Ripamonti will be responsible for managing and nurturing relationships with partners selected by the company to strengthen the brand’s global presence.

This appointment comes in a strategic year for the company, marked by its first participation in Watches and Wonders Geneva and new expansion in key countries such as Brazil, the United Arab Emirates and India.

Ginevra Ripamonti’s new role takes on even greater weight in an increasingly dynamic market scenario, where the average age of enthusiasts capable of influencing trends is declining: in this context, the vision of a member of the “under 30” generation becomes truly important to successfully meet the challenges posed by contemporary markets.

This appointment represents a significant step in Ripamonti’s career, which is accompanied by a personal journey driven by a passion for the world of watchmaking that began long before his academic studies. With a bachelor’s degree and two master’s degrees in the fields of marketing and corporate communication, Ripamonti has nurtured her vocation for the watchmaking world since childhood, when her grandfather, Palmiro Monti dedicated to her “Gingi”, a collection of watches that bears the mark of an unbreakable bond.