ne located at Lennox Square, a premier shopping destination in the South, and the other located at 2300 Kalakaua Ave in the Waikiki neighbourhood of Honolulu, both Grand Seiko boutiques celebrate the brand’s rich heritage of artistry, innovation, and Japanese design. They promise an unparalleled shopping experience for watch enthusiasts and connoisseurs.

The new boutiques feature an elegant and contemporary design that reflects Grand Seiko’s brand message, “Alive in Time”, representing the brand’s dynamic spirit and desire to push the boundaries of watchmaking.

The boutique’s airy and sophisticated interior, meticulously designed to capture the essence of Japanese aesthetics, is a testament to Grand Seiko’s commitment to craftsmanship.

Throughout the store, designs inspired by a traditional form of Japanese woodwork known as kumiko adorn the newly constructed space. The watch showcases, crafted from light-coloured wood, exude Grand Seiko’s precision and distinctive Japanese quality. Inside the boutique, customers are invited to explore the world of Grand Seiko through its collection of luxury timepieces, a testament to the brand’s artistry and innovative spirit.

“We are delighted to announce the opening of our new Grand Seiko boutique in Atlanta in partnership with Reeds Jewellers, and our first boutique on the beautiful island of Oahu in partnership with Ben Bridge,” said Brice Le Troadec, President of Grand Seiko Corporation of America (GSA) and Global Strategy Officer, Grand Seiko, at Seiko Watch Corporation.

“The collaborations mark a significant step in our mission to bring Grand Seiko’s craftsmanship and precision to more watch enthusiasts across the United States. By working with Reeds Jewellers and Ben Bridge, partners who shares our commitment to excellence and customer satisfaction, we are excited to establish a strong presence in these parts of the United States. We look forward to welcoming our customers and sharing the rich heritage of Grand Seiko with this dynamic community.”

“Reeds Jewellers is excited to partner with Grand Seiko in Lennox Square. The Atlanta area is growing, and we look forward to serving customers with beautiful timepieces and a unique jewellery shopping experience," said Alan Zimmer, President and CEO of Reeds Jewellers.

This Atlanta location will also feature a dedicated Reeds Jewellers Boutique in the back of the space, showcasing an array of diamond bridal and fashion jewellery. In addition, customers can build a one-of-a-kind engagement ring with a custom design experience and touchscreen display.

“As part of the Honolulu community for 35 years, we are proud to open the doors to our firstGrand Seiko boutique, enhancing the experience we are able to offer to our Hawaii ohana and visitors alike. We deeply value our generational partnership and continue to be inspired byGrand Seiko’s precision in craftsmanship. We look forward to sharing it in this special environment,” said Lisa Bridge, President and CEO of Ben Bridge.