r. Strom founded his eponymous watch company in 1967 in Burgdorf. He began with hand-skeletonizing, engraving, and decorating watches, which he initially sold in his store. In 1984, he debuted his first own collection at the Basel watch and jewelry show. Striving for technical and aesthetic perfection, he earned the reputation of a “master skeletonizer,” with his timepieces in high demand worldwide.

In 2006, he sold the company to the Michel family. The childhood friends Serge Michel and Claude Greisler took over the company and still run it today. Though Armin officially retired in 2011, he regularly visited the manufacture in Biel/Bienne, always eager to discuss horology and examine the brand’s latest designs and prototypes.

A miniature skeleton watch by Mr. Armin Strom featured in 1990 in Europa Star.

“Armin was the heart and the soul of our brand; we will miss him deeply,” said owner Serge Michel. “His love for open-worked movements and perfection in the decoration of movement parts has remained an integral part of our daily efforts. His natural flair, warmth, and infectious good humor are traits that we aim to adopt both as individuals and as characteristics of our brand.”

Co-owner and master watchmaker Claude Greisler adds, “Armin provided me with many insights and opened new possibilities as a watchmaker. He was a role model for me and became a friend. He embodied the art of watchmaking in perfection.”

The independent manufacture Armin Strom upholds the belief of its founder that a fine mechanical movement – a handcrafted work of art – deserves to be showcased. The past and present will always remain one.

Thank you, Armin.