ith over 25 years of experience in luxury brand management and global distribution, including senior roles at Tag Heuer, De Beers and Cerruti, Florent Perrichon is well-equipped to lead the company into its next chapter.

“It is with pride and enthusiasm that I embark on this new phase at the helm of this exceptional brand, alongside Laurent Ferrier and François Servanin,” said Florent Perrichon.

Having served as board member at Laurent Ferrier since 2013, Florent Perrichon has an in-depth understanding of the brand.

“It is a true privilege to lead this iconic Maison,” commented Florent Perrichon.