OMEGA SEAMASTER VINTAGE

By Alberto Isnardi

This book looks at the most iconic models with the highest water resistance, with one additional section dedicated to chronographs and military models. These are all vintage models that are at least 25 years old. Variants and models have evolved and overlapped. Time has dictated shapes and materials. Omega has given us ingenuity and good taste, and the result is that today its output is sought after by collectors and enthusiasts, who appreciate and have fallen in love with cases and dials that time has rendered unique.

The Omega Seamaster is a line of automatic winding chronometer and quartz watches that Omega has produced since 1948.

Size: 320 x 250 mm | Pages: 384 | Price: CHF 260

DESIGNING LUXURY BRANDS – THE SCIENCE OF PLEASING CUSTOMERS’ SENSES

By Diana Derval

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. On the basis of inspiring case studies from Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin and Sofitel, in the fashion, automotive and leisure industries, the author introduces groundbreaking scientific methods
 like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns, and illustrates some common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Size: 230 x 150 mm |Pages: 194 Illustrations: 180 | Price: CHF 79.50

Available at www.watchprint.com