n 2020, the CHANEL Watchmaking Creation Studio is presenting the Mademoiselle Privé Bouton collection, which pays homage to a essential component of Gabrielle Chanel’s stylistic world: the button.

Taking her inspiration from military clothing and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs.

The button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the Chanel style.

Accentuated by a golden braid, the black tweed cuff of the Mademoiselle Privé Bouton watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial. A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: each of these elements illustrate the richness of Chanel’s symbols and exceptional forms of craftsmanship.

The collection is comprised of seven watches, including two exceptional High Jewelry pieces.