eia Lua, which stands for “half moon” in Portuguese, was founded in Lisbon by watch enthusiast Gonçalo Lopes. After its first series Inception, the brand is now presenting its new collection, Callisto, with the aim of developing its presence on international markets - so far the company has delivered timepieces to more than 30 countries worldwide.
The brand wishes to deliver “exclusive automatic timepieces with upscale features, beautifully designed, carefully crafted and yet reasonably priced”. The name of its latest collection, Callisto, comes from the Greek mythology. Callisto was a nymph and the daughter of the King Lycaon, a lover of Zeus, eventually transformed into a bear by Hera and set among the stars as “Ursa Major”. It is also the name of the third largest moon of the solar system, discovered by Galileo.
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- Gonçalo Lopes, founder of Portuguese watch brand Meia Lua
Callisto carryies the oldest and most heavily cratered surface that mankind has ever known and is considered one of the most suitable candidates for human life space exploration. Some source for inspiration, indeed!
![Meia Lua, a new watch brand from Portugal](https://www.europastar.com/local/cache-gd2/c5/33e92d7cd63ae3837c10e0cbf0bc86.jpg?1721916584)
The model showcases an elegant and slimmer see-through case. It is positioned in an affordable price segment (529-569 euros). Its new dial design is finished with customised moon-shaped, SuperLuminova-coated indexes, backed by sword-shaped hands.
![Meia Lua, a new watch brand from Portugal](https://www.europastar.com/local/cache-gd2/af/e696077a4f588c75134975f72f112d.jpg?1721916584)
The Callisto timepiece is powered by a mechanical triple date calendar Miyota movement (month, day of the week and date), protected by a double and domed sapphire crystal with anti-reflective coating. It features a 10 ATM water resistance.
![Meia Lua, a new watch brand from Portugal](https://www.europastar.com/local/cache-gd2/96/3d14b1a66b374afba596313733f5eb.jpg?1721916585)
The collection is composed of two lines: the “Monochromatic” version and the “Half Moon” version, an interpretation of the classic panda and semi panda design.
![Meia Lua, a new watch brand from Portugal](https://www.europastar.com/local/cache-gd2/27/115082ce7fefb88e2ea1f1ac555f69.jpg?1721916586)