AG Heuer has launched a new generation of its Connected Watch. The luxury Swiss watch brand has been a pioneer in the luxury Connected watch segment since 2015. Launching two new watches, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.

TAG Heuer Connected has established itself as world leader in luxury smart watches, and the new generation of Connected offers two models, each of which highlight an aspect of TAG Heuer’s Connected identity. Building on TAG Heuer’s long-standing heritage in the sporting world, the larger 45mm model offers a striking redesigned sporty look. The smaller 42mm model offers a slimline look built primarily for elegance. As well as TAG Heuer’s trademark design mastery, technical improvements across the board ensure that the new generation of Connected remains a world leader.

“With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners. Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience,” said Frédéric Arnault, CEO of TAG Heuer.

The 42 mm version of the watch has a more sophisticated and elegant look, designed to appeal to all, and will look good at an elegant event, in the office, or while playing sports. It has a thinner case, with ergonomic steel pushers, a thin bezel and a bracelet fully integrated into the design. Strikingly different from the 45mm model, it is built for customers who demand streamlined elegance as well as the latest wellness and sport functions.

The 45 mm model combines a sporting design with the feel of a traditional high-end timepiece, with a strong ceramic bezel. The design has significantly changed from previous models, giving the watch an increased sense of flow, and making it easier to use for people on the go. The crown has a large diameter, and stands out from the watch, so there’s lots of room for a finger to access the crown, meaning it can be adjusted and used just using a fingertip. The pushers have a mechanical feel, highlighting TAG Heuer’s 160 years of heritage in making high-end mechanical watches - and the watch slopes inwards, so it feels lighter on the wrist.

Customers can now opt for a large variety of straps, including a leather or steel strap for a more refined, elegant look. For a more sporty, rugged feel, customers can opt for multi-coloured rubber straps.

The new model also offers a curated selection of new watch faces which highlight the many aspects of TAG Heuer’s Connected universe. From watch faces based on TAG Heuer’s rich watchmaking heritage alongside trendsetting models which offer artistic animations and quick access to all the information TAG Heuer Connected users care about. The new ‘Riverside’ watch face is animated with an immersive futuristic effect of time elapsing and the new `Wellness` watch face offers information on exercise direct from the watch’s home screen, such as live heart rate and the number of steps that was taken that day.

Mechanical watch faces based on classic TAG Heuer timepieces offer wearers the chance to explore TAG Heuer’s 160 years of expertise in fine watchmaking, while digital faces offer a look inspired by TAG Heuer’s long-standing expertise in sports timers.

TAG Heuer has also added new digital features to its watch faces, delivering up-to-the-moment information on weather, wellness and calendar delivered directly to the watch face. These easy-to-read information panels offer information such as a five-hour weather forecast, activity time and wellness focused information such as charts of steps taken per day, and are integrated into the screen of TAG Heuer’s watch faces. The new models will offer exclusive watch faces, including reinterpretations of classic Connected faces, with more available throughout the year.

It’s now easier than ever to keep track of your fitness routine on the TAG Heuer Connected, with the TAG Heuer Sports app now delivering guided workout routines, as well as its industry- leading fitness information and sports tracking. Over the past years, TAG Heuer’s sports application has been revamped to allow users to keep track of running (indoor and outdoor), cycling, swimming, golf and walking performance.

The watch comes with a totally new concept of charger. It has two uses: first it acts as a very chic stand to display the watch in the living room or bedroom. During the night it becomes a nightstand which stays lit with discreet brightness, displaying the time. Second, of course, it also enables charging the watch in the background, displaying battery percentage as it charges in an elegant and slick display. Integrated magnets position the contacts between the charger and the watch so it snaps into place, making it simple to keep the watch topped up and ready to go.

The new screen offers industry-leading quality and contrast, particularly outdoors, where watch faces and notifications and sport metrics will remain visible even in strong sunlight, thanks to a strong contrast ratio. High-fidelity colour reproduction means that TAG Heuer’s watch faces are seen exactly as they are meant to be, no matter what the lighting conditions are outside.

The battery life is 30% longer on the new 45mm model compared to previous generation, which means users can use the watch intensively for sports tracking throughout the day. On the 45mm model, users can enjoy a full day of battery life, even with five hours of using the golf functions. On the 42mm model, users can enjoy a full day using the wellness app before the battery runs out.

Synchronising data to and from your phone gets a whole lot faster on the new Connected, thanks to Bluetooth 5.0. The new wireless standard offers data transfer at twice the speed, so everyday tasks such as synchronizing wellness data and sport activities to the phone become faster and smoother.

TECHNICAL SPECIFICATIONS

Movement

• Mod Connect 42 mm

Hardware

• Battery: 330mAh all-day battery
• Battery life: 1 Full Day (1h Running, including Wellness)
• Charging time: 100% in 1h30 at temperatures between 15° and 45°C
• Sensors: heart rate, compass, accelerometer, gyroscope, NFC, microphone, Barometer Processor: Qualcomm Snapdragon 4100+
• Connectivity: BT 5.0, Wifi
• GNSS: GPS, GLONASS, BeiDou, QZSS, Galileo
• Display: OLED display 1.28”, 416x416 (326 ppi)

Operating System

• Wear OS by Google

Watch Experience (Custom built TAG Heuer apps)

• Watch faces
• Sports Watch App: Running, Cycling, Swimming, Fitness, and Golf Wellness
• Other TAG Heuer branded micro apps: Stopwatch, Timer, Alarm

Case

• 42 mm diameter
• Silver & grey integrated timer Steel polished, fine brushed case Domed sapphire crystal
• Silver steel crown at 3 o’clock
• Steel shaped push button at 2 o’clock Steel shaped push button at 4 o’clock Steel case back
• Water resistance: 50 meters

Bracelet BA0617

• Steel H-shape bracelet
• Steel folding clasp with double safety push-buttons; TAG Heuer shield

BC6608

• Grained black calf skin leather strap; calf skin red lining
• Alternate steel folding clasp with double safety push-buttons; TAG Heuer shield

BT6255

• Black rubber strap
• Steel folding clasp with double safety push-buttons; TAG Heuer shield