he 2022 Flik Flak Retro Collection comprises four watches for kids that proudly mirror the looks of pieces in the original collection. Vibrant shades of yellow, pink, red and blue turn the clocks back to iconic 1987 models. Moving with the times, the new cases have replaced aluminum with bio-sourced plastic, including a retro metallic-look finish. This innovative material is also used for all buckles, pins and loops.

Securing the new-generation watches to the wrists of contemporary young adventurers are attachments made from recycled PET. Just like the first straps, these allow the wearer to push the pin through the textile at the place that suits them best, cleverly keeping pace with ongoing growth. Ecologically responsible packaging has a special, retro-design sleeve to salute the 80s kids - who as today’s grown-ups will certainly get a kick out of giving these watches as gifts.

Times may change, but the Flik Flak commitment to offering much more than a watch has been a constant since day one. The Swiss brand has already helped to teach millions of kids the world over to tell the time with its unique system of colorful analog time-keeping, created in collaboration with teachers.

The Retro Collection is a timely reminder that to learn skills that last a lifetime is also a vital expression of sustainability. It celebrates the value of establishing a meaningful relationship with time at an early age to gain life-shaping independence. True to the longstanding values of Flik Flak, the 2022 watches combine their educational core purpose with durable components and eye-catching styling to guarantee the fun factor every time.