s SevenFriday states, “as a brand, we may be Swiss but we’re not carbon neutral!” Quite to the contrary: “We have long been fans of carbon, not the kind of molecule common to all human beings. Nor the carbon compressed over time to become a precious diamond. No. We’re evidently talking about the one and only carbon relevant to us watch aficionados. The kind of composite material which is woven, shaped and heated to become a robust, light and dare we say beautiful case for our timepieces.”

The new PS3/02 “RED” is Sevenfriday’s fifth carbon iteration is in the brand’s distinctive TV shape wrapped in black carbon fiber, with a subtle white resin highlight on the bezel and a matching 7F logo on the crown.

This new edition is noticeably different in its dial treatment. The brand’s trademark 4-layer construction now sports a distinctive skeletonized second layer. In opaline gunmetal, this pared-down treatment adds a sense of lightness not found before. The seconds’ counter is solid red whereas both the hour hand and minute disk feature red highlights.

This play in contrasting highlights can also be seen on the inner bezel, where different colors are stretched over the circumference, every 20 minutes or so; first cement grey, then white with the last third in red. The genuine leather band is moreover inset with Toray ultra-micro fiber.

As ever it remains above all a genuine Sevenfriday, with all the unique hallmarks you have come to expect like the brand’s proprietary NFC chip for authentication and warranty registration. But also fun stuff like signing up for the UPO7F, a universe where you can hook up with like-minded Sevenfriday Fans.

“But something’s missing,” adds the brand. “As it is the gift-giving season and to show you that we at SevenFriday do care, we thought we’d also have a green version, the PS3/01. So you see, we may be Swiss but we’re not Neutral, carbon neutral that is. Yet we know when to go Green too!”

TECHNICAL SPECIFICATIONS

DIMENSIONS

• Case: 47,6x47mm (WxH) § thickness: 14,5mm
• Strap: 28 to 24mm
• Crown diameter: 8mm

MOVEMENT

• Automatic Miyota 82S5
• 40 hours power reserve
• Hour / minute / Off-centered small second / Visible balance wheel

CASE CONSTRUCTION

• Three pieces, stepped bezel, case (incl. animation ring) and case back with screws
• 10ATM water resistance

GLASS

• Sapphire crystal with anti-reflective coating on the inner side

CASE

• Black PVD case, crown and buckle
• Stainless-steel case back
• Bezel and animation ring in genuine

CARBON FIBER

• White line across the bezel made from fiber resin
• Finishing switching between polished, brushed and sandblasted
• «7F» signature engraved on the side of the crown, refilled with black lacquer

DIAL

• 4 layers construction, 10 applied
• Cut-out grid on first layer, concrete grey color, horizontal brushed
• Green printed small-second area
• Skeleton plate second layer in opalin Gun metal, surrounded with three black polished applied, green, white and matt silver printings, Rhodium applied pointer for second disc, «12» refilled with green luminous
• Double layer dial ring, circle ring in concrete grey diamond-cut, nine polished rhodium applied indexes refilled with green luminous, area from one to nineteen minutes printed in green luminous, minute tracks printed in white and green. Stamped opalin black dial ring top layer
• SevenFriday logo in white relief printing on top of black horizontal brushed arch-shaped applied

STRAP

• Genuine black semi-matt calf skin leather base
• Inlayed black today ultra-microfiber material
• Black Sevenfriday logo in UV print
• Genuine black suede lining, stamped with specific SevenFriday patterns

LIMITED EDITION

• PS3/01 & PS3/02: Limited Production 300 units per colour

PRICE

• CHF 1,655 (ex. VAT)