ince 2019, each launch orchestrated by Thomas Baillod, the founder of BA111OD, via LinkedIn and private events, has been eagerly anticipated by its Afluendors (a contraction of “Ambassadors, inFLUENcers and venDORS”). Each time, the same recipe is used: presenting watches with a strong DNA and design, clear positioning, and attractive prices to a growing and engaged community.

Featuring a generous 42mm steel case (with or without PVD treatment), and a signature 4 o’clock crown, these elegant Swiss-made timepieces are equally appealing to both men and women. Displaying hours, minutes, and seconds on a sunray dial with a smoked anthracite or blue gradient, and faceted, polished indexes, the Chapter 3 models have a unique feature that allows for a glimpse into the heart of the watch, with an opening on the balance-spring - a vital organ that regulates the watch’s timekeeping through its oscillations - and the semi-skeletonized automatic movement with 38 hours of power reserve. All Chapter 3 watches also come with a leather strap and a deployant buckle, fitted with two NFC-connected chips, one for storing contact information (or any other file one would like to share), and the other providing direct access to the owner’s personal BA111OD store. Afluendors can share a direct link to purchase the brand’s watches and earn rewards for doing so.

The two new Spring releases are now available: The Chapter 3.5 ZEST is available in a gunmetal PVD-treated steel version with an anthracite dial featuring electric orange accents, a black Saffiano strap with orange stitching, and NFC technology. The Chapter 3.6 AZUR, on the other hand, is more classic, with its steel case, blue dial, brown leather strap, and NFC technology.