issot unveils a collaboration with eight times NBA All-Star Damian Lillard, also known as Dame D.O.L.L.A on the music scene. The PRX Damian Lillard Special Edition combines the brands expertise through an automatic edition of its iconic watch, with Damian’s signature style. Priced within reach, this collaboration embodies both Tissot’s and Lillard’s commitment to making greatness attainable.

The synergy between the Swiss brand story and Damian’s values is unmistakable. Both went through a singular and obstacle-filled journey to the pursuit of success through dedication and time. The PRX Damian Lillard Special Edition is the manifestation of a shared philosophy.

Damian Lillard says, “Tissot and I share a common belief - greatness can be for everyone.” He adds, “Creating this signature PRX watch with Tissot has been an incredible experience. What I love about the PRX collection is its sleek design paired with the Swiss watch quality we all know, but still comes at a price that’s fair. A watch that speaks to my style and values - high quality, down-to-earth, and inclusive. It’s about bringing top-notch Swiss craftsmanship experience to every wrist, not just the privileged few.”

This creation blends the well-known features of the PRX Powermatic 80 with unique elements that reflect Lillard’s personality and career. Based on the gold PVD model variant, this special edition boasts a distinct black dial embossed with the number “0”, a nod to Lillard’s jersey number, creating a backdrop that’s both fresh and personal. The second hand features Damian’s monogram, a subtle yet meaningful change.

The flange of the watch reveals more personal details, with each quadrant telling a part of Lillard’s story. “DAME” and “TIME” adorn the top left and right corners respectively, synonymous with Lillard’s on-court moniker and clutch performances. The bottom right right corner, marked “DDKK”, is a heartfelt homage to his family: Damian, Damian Lamonte Ollie, Kali Emma Lee, and Kalii Laheem. The bottom left corner boldly states “YLKWTII”, an acronym for “You Know What Time It is”, setting the stage for those iconic “Dame Time” moments.

The transparent caseback offers a unique visual: the famous “Dame Time” celebration. This element adds a layer of depth and narrative to the watch, making it not just a timepiece but a story on the wrist.

The PRX Powermatic 80 Gold PVD is encased in a 40 mm diameter gold-PVD body, adorned with polished and satin finishes. The watch features a sapphire crystal front and a mineral glass back, ensuring durability and clarity. With water resistance up to 100 meters and an engaged crown, it’s designed for both style and function. Inside, the Powermatic 80 calibre powers the watch, boasting an 80-hour reserve, with a precision movement including a Nivachron balance hairspring, mirrors the exceptional performance and reliability akin to Damian’s on-court prowess.

The special edition, like it’s regular version, is adorned with indices and baton hands coated in Super-LumiNova, always guarantees readability. The gold-PVD bracelet features a single link with an interchangeable system, so it can be switched for a rubber or leather strap in a flash, reflecting the ease with which Dame smoothly transitions from his courtside action to the music scenes, shining both on the basketball court or in the studio. Finally, the triple-blade clasp allows for security and ease-of-use.

TECHNICAL SPECIFICATIONS

Case

• Diameter 40 mm
• Gold-PVD case, with polished and satin-finish details
• Sapphire glass, mineral glass back
• Water-resistant to 100 m (10 ATM)
• Engraved crown

Movement

• Powermatic 80 calibre providing 80-hour power reserve
• Balance hairspring Nivachron
• Hours, minute, seconds, date

Dial

• “0” embossed pattern on a black dial
• Indices and baton hands coated with Super-LumiNova
• Date display with beveled applied window

Bracelet

• Gold-PVD bracelet, single link with interchangeable system
• Triple-blade folding steel clasp