t Maurice Lacroix, it is believed that watchmaking can contribute to the global effort for a more sustainable world. Welcome to the AIKON #tide. This fantastically qualitative model is a 40mm watch with sapphire glass and has a water resistance of 10 ATM. It comes in three very strong colours: black, red, and white, and it is not only produced with the best upcycled plastic in the industry, but it also has very high-level watchmaking features to propose.

In addition to that, this watch also offers a very deep commitment to our oceans. For every watch sold, it’s a total of 17 plastic bottles that are taken out from our oceans, contributing to cleaner seas and making a positive impact on our planet.

By getting an AIKON #tide, you’re helping the brand’s Road to 10 Million Bottles mission. The objective is not only a commitment to planet Earth but also local communities and younger generations. It’s about providing educational programs to kids and adults and improving both the facilities and the habitats of people working with #tide.

With the AIKON #tide, you’re not just making a purchase; you’re making a statement. Maurice Lacroix invites you to join the tide.