time-keeper


SevenFriday T2/07 aka “T-Riley” Off-Series limited edition

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July 2024


SevenFriday T2/07 aka “T-Riley” Off-Series limited edition

What does a watch made by a bear look like? The Swiss brand entrusted its Teddy with an attitude with full creative control over the new T-model’s skeletonised movement. But the attempt didn‘t go according to plan. And that may explain the explosion of spirals, screws and bolts on the dial...

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part from the distinctive design language and no-nonsense attitude, SevenFriday is known for something, or rather someone else: Riley – our Teddy with an attitude. The popular and loved little teddy tried his hand at the newest T-model and proved to bear-ly be a watchmaker.

With the launch of the captivating T-Cocorico, which takes its inspiration from the French rooster back in 2020, SevenFriday established the “T-Culture” collection within the T-Series. The T-Culture was later expanded with the roaring “T-Tiger” in 2022 to celebrate Chinese New Year in a SevenFriday-way and the T-Beach Club that is spreading sunny vibes since 2023. The T2/07 aka “T-Riley” is the newest addition to the T-Culture. Expect nothing short of a watch that puts a smile on your face.

SevenFriday entrusted Riley with full creative control over the T2/07‘s skeletonised movement. Riley‘s attempt to slip seamlessly into the role of watchmaker didn‘t go according to plan. As it turns out, quite a bit of patience and expertise is needed to create and assemble a watch dial. Particularly one as intricate and complex as that of the T-model. Riley may have skipped some steps and improvised along the way. That is the only way to explain the explosion of spirals, screws and bolts that make up the dial of the “T-Riley” model.

Market Focus USA - Part 2

The origin story of the T2/07 may seem like a page out of a fairytale or fable but the design of the newest T watch is no child’s play. The original gold-brown PVD combined with the black-tinted green colour reinforces the double reading often seen in SevenFriday pieces. In the case of the “T-Riley”, the quality of the components and the formal creativity stand out from afar, but at a closer look, it’s the graphic creativity and the richness and interaction of the multi-level dials that distinguish and elevate it.

SevenFriday created the T2/07 in collaboration with renowned Hungarian artist Kata Kerekes. She is known for her unique skill at storytelling through playful and detailed graphics for which she has won a number of prestigious prizes. In the past, Kata Kerekes collaborated with SevenFriday on their Tiger NFTs, dreaming up an endless amount of sassy tiger characters. Kata was also behind the equally entertaining visuals on the M2/04 aka “Whisky” and T-Beach Club packaging.

A quick glance doesn‘t do her work justice, the longer you look the more the story unravels and funny details unfold. Her history with the brand and particularly the Tiger series and her undeniable talent for visual storytelling made her the ideal person to convey Riley‘s adventures.

So, watchmaking may seem like serious business, and at times, it really is. However, at SevenFriday there’s a lightness and humour to everything it does, because you can‘t take yourself too seriously!

SevenFriday T2/07 aka “T-Riley” Off-Series limited edition

TECHNICAL SPECIFICATIONS

RRP CHF 888 (ex. VAT)

DIMENSIONS

  • Case: 45x45,6mm (HxW)
  • Thickness: 12.95mm
  • Strap: 26 to 22mm
  • Crown diameter: 7.5mm

MOVEMENT

  • Automatic Skeleton TMI
  • 40 hours power reserve

CASE CONSTRUCTION

  • Two pieces
  • 3ATM water resistance

BRACELET

  • Dark green soft silicone strap with inlayed tone on tone stitchings and multiple SevenFriday patterns on the back

GLASS

  • K1 hardened mineral

FEATURES

  • Watch in connection with the SevenFriday App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration
  • White luminous painting on hour and minute hands

FINISHINGS

CASE:
• Stainless steel (316L) case and bezel, in «Coffee Gold» PVD treatment
• Bezel grooved lines refilled with Green Berlac lacquer
• Case finishings in fine sandblasted on the back, circular satined on the case wall and polished case bevel. Bezel in sunray brushed finishing
• Engraved SevenFriday logo on the case side
• Stainless steel (316L) crown in «Coffee Gold» PVD treatment, engraved «7F» signature on the side, recessed area refilled in green Berlac lacquer

DIAL:
• Four layers construction
• Gradient green semi-transparent dial sun lens material with a flash treatment
• Skeletonised galvanic gold dial underlayer and above back printed dial sun lens completing each other to show the story of «Riley the watchmaker»
• Relief printings in green, black and orange
• Dial ring in two parts, first ring layer in galvanic «Coffee Gold» treatment, with black relief printed hour tracks. Top plate in opalin Green finishing

HANDS:
• Both hour and minute hands in galvanic gold with green printings, refilled with white luminous painting at the tip

CASE BACK:
• Special case back artwork (showing that Riley’s not very persistent in his work...) Polycarbonate chip cover allowing the connection between the phone and the inlayed NFC chip

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