he original M-Series pioneered the disk reading system in 2014. With a size of 47mm, rich details and a broad variation of textures, Sevenfriday’s M-Series won over many design-loving hearts. What is it that inspires its designer and how does a watch like the M-Series evolve?

Head designer Arnaud counts Raymond Loewy to his biggest inspirations since a young age. Raymond Loewy is known as a trailblazer in industrial design. Known for his clean lining approach where products are stripped down to their essence. This concept of ‘stream-lining’ was one Loewy applied to vehicles and consumer goods, leaving his distinct mark on American design. Loewy designed the Sears refrigerator, Lucky Strikes packaging, the Exxon logo, the inside of the Concorde and the interior for the NASA Apollo and Skylabs. Evident by his repertoire, Loewy’s aerodynamic and modern designs made everyday products cult objects. This is thanks to the MAYA principle, a design rule Loewy is famous for establishing.

The ‘Most Advanced Yet Acceptable’ (MAYA) notion plays a significant role in Sevenfriday designs and the ME-Series is no exception!

Sevenfriday has become somewhat synonymous with industrial design and its products feature a unique retro-futuristic edge. The case of the ME is organic, even aerodynamic with a rounded back construction particularly visible from the side view. The trim, sleek curves of the ME’s case are reminiscent of space travel at light speed, racing through tunnels or swimming against the current. This streamlined design isn’t just a feast for the eyes but pleasure to wear and hold. The ME-Series hits the sweet spot: novel but still familiar, advanced but acceptable.

Compared to the M-Series, the ME’s size has been reduced to 44m bearing a thinner and more rounded cushion shape, a monolithic idea of volume. The ME-Series marks the first introduction of the butterfly clasp on a leather band and features a crown with silicone grip. A striking visual feature of the ME is undoubtedly the three cut out sapphire glass pieces, adding to the series’ modern look and feel. Despite the use of new design elements, the disk is the same as that of the M-Series, something familiar to the wearer.

The ME-Series is a Sevenfriday style marriage of aerodynamic, retro futuristic industrial design. A mouthful to say, but the closest way to describe Sevenfriday’s newest series. The launch of the ME-Series includes two models. One in stainless steel with a hint of blue lacquer. The other with a touch of gold PVD and green lacquer.

TECHNICAL SPECIFICATIONS

SF-ME1/01
RRP CHF 1’309,- (all ex. VAT)

DIMENSIONS
• Case: 44.5mm (3H-9H) x 44mm (12H-6H)
• Thickness: 14,56mm
• Strap: 26 to 22mm (Width)

MOVEMENT
• Automatic Skeleton TMI NH70 (M)
• 41 hours power reserve

STRAP WITH BUTTERFLY CLASP
• Black Genuine calf leather strap with black stitching and Sevenfriday in the back
• Stainless Steel butterfly clasp with engraved Sevenfriday logo

FEATURES
• Watch in connection with the Sevenfriday App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration

CASE CONSTRUCTION
• Three pieces
• 5ATM water resistance

CASE
• Stainless steel case •_ Polished hour window insert
• Bezel grooved line refilled with Blue Berlac lacquer
• Top domed part of the bezel horizontally satined
• Engraved Sevenfriday logo in the centre

CRYSTAL
• Three sapphire glasses with anti-reflective coating at the bottom

DIAL
• Five layers construction
• Middle layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting
• Baseplate: Grainy matt blue with two polished rhodium stickers around the inner cut-out
• Top layer: Horizontally brushed rhodium with area lacquered in blue

DISCS
• Hour: Matt blue hour disc with relief white color printed numbers and tracks
• Minute: Fine sandblasted rhodium galvanic treated disc with relief printed numbers and tracks in blue

CASEBACK
• Polished caseback
• Polycarbonate chip that covers the NFC chip
• One screw allowing the access of the stem removal of the movement