imex, a pioneer in the watchmaking industry, is celebrating their 170th Anniversary with 1,000 limited-edition Waterbury watches for just $1 dollar; reviving a legacy of accessible timekeeping.

This release honours their heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company. It commemorates Timex’s iconic Yankee pocket watch: their first timepiece sold at $1 and known as “the watch that made the dollar famous".

170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public. It was then that the Waterbury Clock Company stepped in and democratised timekeeping for all.

Five pounds of candy costed 35 cents, and one dollar got you the Yankee dollar pocket watch. Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronised their breaks by its hands.

By the turn of the century, over six million of these ‘dollar watches’ had found their way into the hands of everyday Americans. Even literary legend Mark Twain couldn’t resist owning one, having sent Timex a dollar in exchange for a watch of his very own.

Shari Fabiani, Chief Marketing Officer of Timex Group, expressed the significance of this release: “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct me for little money. In crafting this watch, we wanted to honour the loyal consumers who have trusted and cherished our brand over the years.”

This special release joins Timex’s beloved Waterbury collection, paying homage to their origins as the Waterbury Clock Company with finely finished surfaces and careful applications of watchmaking ingenuity. It displays a glossy ice white dial with the official 170th Anniversary Edition logo, elevated by 3D lacquered Roman numeral markers. Flip the watch over, and it reveals a special caseback enhanced with vertical brushing and engraved with a commemoration of this special moment in Timex’s watchmaking history.

1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration.