aurice de Mauriac announces its latest creation that perfectly combines watchmaking and commitment: the “Züri-Date” Cherry Blossom. A new addition to the iconic Züri-Date collection, this watch goes beyond an accessory; it pays homage to the vibrant spirit of Zurich and is part of the Pink October movement.

This watch perfectly complements the existing colour palette of the Züri-Date collection, which includes vibrant shades of green, turquoise, red, yellow, black, and blue, all now offered in the same chic 35mm format.

The “Züri-Date” Cherry Blossom fully represents the spirit of Zurich being the first watch that displays the days of the week in the local Zurich dialect, making it an exceptionally unique timepiece.

In celebration of Pink October, Maurice de Mauriac proudly aligns its “Züri-Date” Cherry Blossom with the global breast cancer awareness movement. Reflecting the soft pink hue of cherry blossoms, this special edition watch not only embodies elegance but also serves a meaningful purpose. As part of Maurice de Mauriac’s ongoing commitment to social responsibility, 20% of every watch sale is donated to the Zurich Cancer League for the consecutive year, supporting vital research and care initiatives. Each purchase contributes to this noble cause, allowing you to wear a symbol of hope and beauty while making a real difference in the fight against breast cancer.

“We are in personal contact with the Zurich Cancer League team and have been able to see for ourselves again and again how necessary donations are here and how carefully they are used - for maximum success against breast cancer.” says Massimo Dreifuss, Maurice de Mauriac’s CEO.

The Züri-Date collection has always attracted those who appreciate elegance in simplicity. The “Züri-Date” Cherry Blossom offers a unique opportunity for personalisation: you can switch to your favorite coloured dial from the extensive palette available and pair it with bespoke straps to create a timepiece that reflects your individuality.

This edition continues the tradition of creating dynamic looks through vibrant colours, featuring a soft pink dial that captures attention while remaining versatile for any occasion. The harmonious blend of functionality and aesthetic appeal ensures that the Cherry Blossom is not just a timekeeper but a celebration of life and style.

The “Züri-Date” Cherry Blossom is now available for purchase, allowing you to embrace the beauty of this timepiece that combines elegance with a purpose.

Pink is one of the brand’s favorite colours and has already launched in the past a few watches displaying this vibrant colour, like the Rallymaster I and the L3 Cherry Blossom.

TECHNICAL SPECIFICATIONS

• Case: Satin stainless steel 316L; water-resistant up to 5 ATM
• Diameter: 35mm / 39mm / 42mm
• Height: 11mm
• Movement: Swiss automatic movement (ETA 2834-2 TOP) with 25 jewels; precise and reliable performance
• Functions: Hours, minutes, and day & date display (in swiss german).
• Dial: Soft pink with; hands filled with Super-LumiNova for visibility
• Bracelet: Customisable straps in various materials and colors (steel bracelet, milanese, leather strap)
• Box: Every Züri-Date Cherry Blossom comes in a beautiful pink wild leather box
• Price: Starting from 3,350 CHF
• Availability: Online and at the Zurich atelier