en years ago, SevenFriday surprised the industry with the launch of the M-series. Now, the M-EVO strikes the perfect balance between recognisable and foreign, accepted while still advancing.

ME3/01 takes this concept to the boot of Europe, Italy to be exact! Commuting by scooter and taking a break for an espresso and Gelato on one of Rome’s many Piazzas may sound like something out of a movie, but life in Italy can really be just that. Now if you imagine the sort of person who’s day to day is based on the motto of ‘dolce far niente’, what are they wearing?

In the brand’s imagination the ME3/01 goes perfectly with the effortlessly cool Italian sense of style. Although it is hard to pinpoint the effortless cool it exudes, there is a word that defines the look of the ME3/01 - sprezzatura. The art of looking great but with a kind of effortless grace, without fuss.

The new ME3/01 is just as rEVOlutionary but with an element of Italian class. Stone blue PVD throughout the case combined with the polished surface and blue suede strap gives this model a sophisticated boldness. Elegant and simple with a focus on quality and unparalleled attention to detail.

TECHNICAL SPECIFICATIONS

Reference SF-ME3/01

RRP
• CHF 1’416,- (ex. VAT)

DIMENSIONS
• Case: 44.5mm (3H-9H) x 44mm (12H-6H)
• Thickness: 14,56mm
• Strap: 26 to 22mm (Width)

MOVEMENT
• Automatic Skeleton TMI NH70 (M)
• 41 hours power reserve

CASE CONSTRUCTION
• Three pieces
• 5ATM water resistance

STRAP WITH BUTTERFLY CLASP
• Blue suede genuine calf leather strap with blue stitching and SevenFriday in the back
• Stainless Steel butterfly clasp with engraved SevenFriday logo

CRYSTAL
• Three sapphire glasses with anti-reflective coating at the bottom

FEATURES
• Watch in connection with the SevenFriday App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration

CASE
• Stainless steel case, with Stone blue PVD coating
• Polished hour window insert
• Bezel grooved line refilled with Blue Berlac lacquer
• Top domed part of the bezel horizontally satined
• Engraved SevenFriday logo in the centre
• Crown with blue silicone grip

DIAL
• Five layers construction
• Middle Layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting
• Baseplate: Grainy matt blue with two polished rhodium stickers around the inner cut-out
• Top layer: Horizontally brushed rhodium with area lacquered in blue

DISCS
• Hours and Minutes: Fine sandblasted Silver Rhodium hour disc with relief glossy blue printed numbers and tracks.

CASEBACK • Polished caseback, with Stone blue PVD coating • Polycarbonate chip that covers the NFC chip • One screw allowing the access of the stem removal of the movement