etween tradition and metamorphosis, the watches in the Chiffre Rouge line are enhanced by the house’s most iconic codes. Models that reaffirm their audacity with their scarlet second hand – a hue of intense character embodying the “colour of life” in the eyes of Monsieur Dior. The number eight, his favourite, is in turn sublimated with this vibrant shade like a marvellous talisman. The case, meanwhile, reveals a subtly enlarged, tapered side, an architectural asymmetry that gives it a unique allure.

In 2025, this extraordinary collection is complemented by new versions with a couture aesthetic. Objects of desire are presented this season in three ultra-contemporary variations, available in a limited edition of 100: a 38 mm case, with a streamlined design or adorned with diamonds, rose gold notes and a 41 mm chronograph with a prestigious movement that can measure a tenth of a second. All are equipped with high-precision automatic mechanisms, visible on the back thanks to a fabulous interplay of transparencies celebrating the virtuoso skills of the Ateliers.

Revisited with a modern twist, their dials are distinguished by a captivating red gradient with ebony contours and a sunburst finish shimmering with an undulating sheen, along with the graphically striking cannage motif – an eternal symbol of the House, also featured on the balance wheel and interchangeable rubber straps for a total Dior look. As a final touch, these majestic timepieces are embellished with an ultra-matte effect combined with polished details, daring to create all manner of contrasts.

Two exclusive Chiffre Rouge Tourbillon Grey Ultramatte models have also enriched this enchanting range. Expressions of absolute refinement, they feature a flying tourbillon, an haute horlogerie component reinterpreted with the cannage motif, the mesh of which appears on the dial every 15 seconds. Both are limited, numbered editions, the first of 20, the second 8.

Entirely dressed in grey, from the case to the alligator strap, these pieces of jewellery are a subtle tribute to the House’s heritage and inventiveness. The first creation is adorned with rose gold notes, while the second, infinitely precious, is set with hundreds of diamonds and white gold, offering a frosted effect. A tribute to the excellence of Dior’s master watchmakers.