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The ladies watch of the day: Louis Vuitton Chevron Jewellery Watch
March 2015
Cut from leather, imitated by lace, punctuated by stripes. Under the artistic direction of Nicolas Ghesquière, the V becomes a leitmotif of the Louis (...)
The men’s watch of the day: Andersen Tempus Terrae
March 2015
The Tempus Terrae is the fifth Limited Edition World Time Watch (with indication of different time zones) created by Andersen Genève. The first one, (...)
The (smart) watch of the day: Vector
March 2015
You have to walk a bit outside of the Messeplatz to find Vector’s venue. But this outsider intends to play its cards right in the middle of the new (...)
The (classic) men’s watch of the day: Britain Icon Check Limited Edition
March 2015
In April 2015, Burberry will introduce The Britain Icon Check collection. Featuring two exclusive models designed by Burberry Chief Creative and Executive (...)
Back in time: actually, who was Emile Chouriet?
March 2015
This Thursday in Baselworld, we sat under a magnificent painting of Emile Chouriet, next to the cosy fireplace at the brand’s booth. So we wondered about (...)
The (classic) ladies watch of the day: Gilda Grand Pavé
March 2015
At this year’s Baselworld, Eberhard & Co. is adding the Gilda Grand Pavé to its range of Gilda ladies watches (and their distinctive oval shape). “This (...)
Intel and Google, the new ETA and Nivarox
March 2015
For a long time, two subsidiaries of the Swatch Group, ETA and Nivarox, have enjoyed an unparalleled monopoly in the watchmaking industry. The former – (...)
Is the Swiss made smart compatible?
March 2015
The question has already come up – will the “Swiss made” seal appear on smartwatch dials? The moment the “engine” of the watch (we might not talk about (...)
The (smart) watch of the day: Alpina Horological Smartwatch
March 2015
Contrary to many other connected products announced at this Baselworld edition, this one you can actually touch and feel! It’s a new model specially (...)
Welcome to the ES Executive Brief
March 2015
Welcome to the Europa Star Executive Brief , bringing you a daily dose of the most important news from the watchmaking world, as it happens! Over the next (...)
The Swiss Fight Back with Tradition
March 2015
Apple made big news with the release of the Apple Watch last week. While some Swiss brands are also entering the smart wearables market, most will stay (...)
Smartwatches at Baselworld… but without Apple?!
March 2015
Smartwatches are expected to be a trending topic at Baselworld 2015. Ronnie Bernheim, co-owner of Mondaine, agrees: “The watch companies will all be asking (...)
Schweizer Uhrenmesse 1917 Basel
March 2015
The history of today’s “Baselworld” goes back to 1917, when the Schweizer Mustermesse (Swiss Industry Fair) first had a special section for watches and (...)
Opening of Baselworld: in memoriam of Jacques Duchêne
March 2015
Baselworld’s traditional opening press conference was held at 11:00 on Wednesday. It began with a sad announcement by René Kamm, CEO of MCH Group and (...)
Mechanical Entomology - Four Artistic Visions at the M.A.D. Gallery
March 2015
The MB&F M.A.D.Gallery is proud to present a collection of “Mechanical Entomology” featuring insect-inspired sculptures by four talented artists hailing (...)
Raymond Weil’s Latest Music Special Edition Nabucco Inspired by Gibson
March 2015
Raymond Weil proudly announces its new product collaboration with Gibson Brands, the fastest growing company in the music and sound industries, combining (...)
New Innovative Wearable Device by Gucci Timepieces in Partnership with Will.I.Am
March 2015
On the occasion of the 2015 edition of Baselworld, Gucci Timepieces is pleased to announce a special partnership with i.am+ for the development of an (...)
Linde Werdelin’s New Spidolite Titanium and Spidolite Gold
March 2015
Holistically conceived and engineered, Linde Werdelin are proud to present two new additions to the SpidoLite family, the SpidoLite Titanium and SpidoLite (...)
Breitling’s B55 Connected
March 2015
In creating its first connected chronograph, Breitling has applied a new philosophy placing the smartphone in the service of the watch so as to enhance its (...)
PRE-BASEL 2015 - Hublot’s Big Bang Unico [Video]
March 2015
The fusion of a revolutionary material – the famous Magic Gold, which is the world’s only scratch-resistant gold, certified as 18K and developed by Hublot – (...)