Mathey-Tissot sought the services of Eric Giroud to create, or
indeed, ‘recreate’ a modern classic for the brand. This followed
a recognition that some of the brand’s models were selling
very well on eBay and other online retail platforms and that
seventies style was back in fashion. A special watch custommade
for Elvis Presley was hidden away in the brand’s storage.
Inspired by the discovery, but not content with simply recreating
the watch, the meticulous Eric Giroud wanted to express
the quintessential Mathey-Tissot seventies style by focusing on
the elegance of simplicity