With its new limited edition of 99 pieces, the Classico Jade whispers a cloaked “I love you.“The 8, 7, and 6 hour-markers have been replaced by the numerals 5, 2, and 0. In China, a country with a strong attachment to numerical superstition, “520” means “I love you.” The reason for this is its pronunciation, very close to that of “Wo ai ni,“or “I love you.” For that matter, the date of May 20th—5/20 in China—has recently become a sort of second Saint Valentine’s Day.