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Clerc continues its ‘Odyssey'

Clerc continues its ‘Odyssey’

With a revisited offer and outstanding new models, Clerc is moving forward and expanding its distribution.

Paul Picot: classicism revisited

Paul Picot: classicism revisited

It was in 1976, in the middle of the watchmaking crisis, when Mario Boiocchi created the Paul Picot brand, named after an 18th century pioneer (...)

Louis Erard celebrates the sale of its 50,000th watch

Louis Erard celebrates the sale of its 50,000th watch

Acquired in 2003 by Alain Spinedi and a group of investors, the Louis Erard brand, created in 1931, has risen from the (...)

How four major brands approach the Internet

How four major brands approach the Internet

For our latest magazine issue, IC-Agency asked Details, a crossmedia communication agency, to compare the websites of four luxury watch brands. (...)

USA Market Focus 2007 – The sun is still shining

USA Market Focus 2007 – The sun is still shining

The North American market is, right now, the biggest market in the world, and probably the one with the most potential. For the last several years, it has (...)

After 175 years, a rise in strength without moving up-market

After 175 years, a rise in strength without moving up-market

Longines celebrated its 175th anniversary in timekeeping in 2007. Above all, however, the brand is looking towards the future—a future that seems to (...)

The successful re-positioning of Hugo Boss

The successful re-positioning of Hugo Boss

With some 300,000 watches, two ‘brands’, a third on the way, and a fourth in the works, the repositioning of Hugo Boss, under the (...)

In the search of legitimate horology: Chanel, Hermès and Louis Vuitton

In the search of legitimate horology: Chanel, Hermès and Louis Vuitton

Chanel, Hermès, and Louis Vuitton. What do these three brands have in common? None of them is originally from the domain of (...)

An investigation into platinum

An investigation into platinum

One kilometre under the ground in the darkness and the heat of a South African mine lies one of the watch industry’s most luxurious materials: (...)

Strategic auctions

Strategic auctions

We won’t go into detail, in this column, about the dramatic shockwaves travelling through the world of watch auctions. We are not looking to weigh (...)

LAKIN@LARGE - Swords at dawn in mid-Atlantic and other incidents

LAKIN@LARGE - Swords at dawn in mid-Atlantic and other incidents

As far as the eye can see, there’s a monotonous unbroken seascape of a glittering silver-blue.

The glitz and glamour of the Festival de Cannes

The glitz and glamour of the Festival de Cannes

This year Chopard celebrated its tenth anniversary as a partner of Cannes and the maker of the famous Palme D’Or (the Golden Palm). Ten years ago, Chopard (...)

Parmigiani and Montreux

Parmigiani and Montreux

Parmigiani has taken an innovative approach by associating the brand not with movies, but with music. And, this means not just any music, but the best in (...)

Monaco's glam and glitter

Monaco’s glam and glitter

To immerse oneself in glamorous surroundings alongside the jet setters, the beautiful people, French television anchormen and leggy models, just pop down (...)

Harry Winston at Taormina

Harry Winston at Taormina

Taking place for the last 53 years in the ultra-romantic setting of the city of Taormina in Sicily, the Taormina Film Festival is an intimate and exclusive (...)

Jaeger-LeCoultre and the Mostra of Venice

Jaeger-LeCoultre and the Mostra of Venice

While it may perhaps be a little less glamorous than Cannes, the Mostra of Venice, the doyenne of the world’s film festivals (it celebrated its 75th (...)

Watchmaking and the cinema, united by art and glamour

Watchmaking and the cinema, united by art and glamour

You cannot help but notice a striking paradox when you attend the grand film festivals. It doesn’t matter whether you are in Cannes, Venice, Berlin or (...)

Ahmed Seddiqi and Sons

Ahmed Seddiqi and Sons

RETAIL

Opened in the early 1950s, Ahmed Seddiqi and Sons started buying watches from watch distributors in other Persian Gulf countries, because Dubai (...)

Extreme Watches Push Luminox Forward

Extreme Watches Push Luminox Forward

Luminox, famous for its use of self-powered illumination, which needs no ‘charging’ from an external light source, is lighting up the extreme and (...)

Faces for our 80th anniversary

Faces for our 80th anniversary

The watch industry is, above all, a vast community of men and women who work, day-in day-out, at imagining, elaborating, producing, decorating, (...)