Time.Business

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TIME.BUSINESS

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Does anybody need a new watch brand? Marketing challenges for new watch brands

New watch brands face an uphill marketing battle.

Eighty years of service for the watchmaking of tomorrow

Eighty years of service for the watchmaking of tomorrow

This year represents the 80th anniversary of Europa Star, and we still have ‘all of our teeth’ as they say. Yes, 80 years ago, the foundations of (...)

New watch brands - great risk and great possible reward

New watch brands - great risk and great possible reward

New brands are the double-edged sword of the watch retailing business.

Kirchhofer - Haute horlogerie between the lakes

Kirchhofer - Haute horlogerie between the lakes

Kirchhofer, a well-known retailer in Switzerland and owner of the highest watch store in Europe, inaugurates a brand new luxury store, Haute (...)

The heart-warming story of Europa Star

The heart-warming story of Europa Star

100% SWISS MADE BY SWISS MAIDS?

The Swiss Made label in watchmaking has been the source of all sorts of uses and abuses.

Letter from Italy: The latest trends – Italian style

Letter from Italy: The latest trends – Italian style

The latest trends coming out of Italy seem to be related to the iconoclastic and sardonic aspects of the Italian character.

Letter from France: Bell & Ross, born from a businessman and a designer

Letter from France: Bell & Ross, born from a businessman and a designer

Bell & Ross – it’s a little like the movies,...

Louis Erard and the spirit of time

Louis Erard and the spirit of time

Founded in 1931 and re-launched in 2003 after a long period of relative silence, Louis Erard now appears extremely healthy under the direction of Alain (...)

The secrets of online advertising

The secrets of online advertising

Despite a rather tight general advertising environment, the Internet is showing results that are downright enviable. Online advertising is in full (...)

Moving watches: an in-depth look at worldwide watch distribution

Moving watches: an in-depth look at worldwide watch distribution

Distributing watches around the world is no easy task. Customs, ways of doing business, taxes and import duties and more vary from country to (...)

The mechanical and financial heart of watchmaking

The mechanical and financial heart of watchmaking

In a recent book of interviews with the journalist Friedemann Bartu ‘Au-delà de la saga Swatch’ Nicolas Hayek laid a few cards on the table concerning (...)

Market focus USA – Part 2:New factory fuels Swiss Army quality

Market focus USA – Part 2:New factory fuels Swiss Army quality

Victorinox Swiss Army opens own factory in Switzerland, plans to move up-market.

Market focus USA – Part 1

Market focus USA – Part 1

The United States market is one of the biggest in the world and for the past few years it has done nothing but grow.

LAKIN@LARGE - I got Scruffy in Belfast

LAKIN@LARGE - I got Scruffy in Belfast

I visited Belfast recently with a group of friends. Everyone seemed to wonder why we were going there since we thought it would be industrial, boring (...)

England: Glamour wouldn't be glamour without a touch of royalty

England: Glamour wouldn’t be glamour without a touch of royalty

Sir Elton John is England’s King of Bling...

France: brands that stand alone

France: brands that stand alone

Let's have a look at the French watch shows.

Horlogerie-Bijouterie Guillard - Surviving in the Swiss market

Horlogerie-Bijouterie Guillard - Surviving in the Swiss market

Selling high-end Swiss watches in Switzerland is not an easy task.

Office ladies: a new name for an old niche

Office ladies: a new name for an old niche

The term ‘Office Ladies’ comes from Japan and is used to describe young Japanese female office workers.

Diamonds are a watch retailer's best friend...if you know what you are selling

Diamonds are a watch retailer's best friend...if you know what you are selling

Diamond watches are a certified Top Wesselton phenomenon in the watch industry.

Brand boutiques: boon or bust for retailers

Brand boutiques have become a fixture on the retail landscape ...