...

Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a (...)

As an on-going series of features, Europa Star will be profiling retailers from around the world, giving insight into the way business is done, (...)

For quite some time, the Swatch Group and Rolex have exchanged pleasantries. We are not yet to the point of name-calling, but a certain tension (...)

‘BaselWorld’, as a word alone, has to me the ring of a film title about it. Hall names at this great annual get-together add illusions from which a (...)

Having abandoned private label production and battled for recognition as a brand, this young and exciting watch brand has at last secured a place (...)

Having moved its headquarters to Versoix on the outskirts of Geneva, Baume & Mercier’s new building seems to have inspired the brand to re-establish (...)

With the resounding success of its Heart Beat Collections, Frederique Constant introduces two additional models at BaselWorld so that you can ‘Live your (...)

Launched in Geneva’s Old Town last year, Villemont has now chosen to exhibit at BaselWorld to consolidate its growth (...)

TAG Heuer pays homage to its longstanding association with motor racing and its world renowned Carrera series with the Carrera Calibre 360 Rose Gold (...)