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Tuesday LADIES’ DAY: The TW STEEL Approach
April 2015
The watch world is not only a man’s world. Every Tuesday we look at how brands are addressing the growing market for ladies’ watches. Today, we profile (...)
Monday’s QUOTABLE MOMENT: TAG Heuer, Google and Intel are getting on well
April 2015
Monday’s QUOTABLE MOMENT: Get the week off to the right start with a quote from the biggest names and insiders of the watch world. Today, the always (...)
RETAIL WORLD Friday: Rolex’s Minimalist Marketing Strategy
April 2015
Every Friday we shine a light on the marketing, distribution or sales strategies of brands or retailers. This week, we look at Rolex, the brand most (...)
VIDEO FEATURE: Insights by Tissot CEO François Thiébaud [Video]
April 2015
Courtesy of our partners at Gea TV, Europa Star provides video news featuring the most important insights from the watch world. Today’s video feature is an (...)
WATCH OF THE DAY Wednesday: MECCANICHE VELOCI Corsacorta
April 2015
As an independent magazine, we at Europa Star have respect for the equally independent watch brands that take on the established big boys of the industry. (...)
LADIES’ DAY Tuesday: Of Queens and Supermodels
April 2015
LADIES’ DAY Tuesday: The watch world is not just a man’s world. Every Tuesday we explore the growing market for ladies’ watches and if/how brands are (...)
Monday’s QUOTABLE MOMENT
April 2015
Get the week off to the right start with a quote from the biggest names and insiders of the watch world.
RETAIL WORLD Friday: Apple’s New Online Strategy Leaked
April 2015
Every Friday we look into the most important news from the retail world of watches. Marketing, distribution, and sales strategies are highlighted, to keep (...)
Tech Trend Thursday: Up Close and Personal with the Apple Watch [Video]
April 2015
With the introduction of smart watches, the tech world and the watch world have fused. Or have they clashed? To see how the two sectors are getting along, (...)
Watch of the Day Wednesday: STOWA Rana
April 2015
The Rana is the third major collaboration between Esslinger and Schauer. The first step was the redesign of the brand’s logo, followed by a collaboration on (...)
Baselworld 2015 video highlights
April 2015
Baselworld 2015 has come and gone. Check out the video below for highlights and interviews with the biggest names from the watch (...)
ARISTO VOLLMER: Strap on the carbon
April 2015
ARISTO VOLLMER GmbH is a player making news in the watch world, representing the “Made in Germany” label. True to German design and engineering, the brand is (...)
Hip-Hop meets the watch world
April 2015
Want to conversate and steal game from us See the watch, now you want to know the name of it Never playin’ so I went and got the frame flooded Cartier, (...)
Roger Federer’s thoughts on the Apple Watch [Video]
April 2015
On and off the tennis court, Roger Federer is the personification of elegance and tradition. So it only makes sense that the Swiss maestro is an (...)
Hip-Hop meets the watch world
March 2015
I’m in that 760 leanin when I’m stuntin I blow 50 G’s, I mean with ease like this is nothin Please don’t interrupt me when I’m talkin to my jeweler He’s puttin (...)
Hip-Hop meets the watch world
March 2015
Rolex’s don’t tick-tock But damn it baby, my time costs And damn it baby, my time is money So I need payback for all the time lost I need payback for all the (...)
Signal of the day
March 2015
Baselworld 2015 closed on March 26, and the final attendance figures are in: a 3% drop in buyers but a record number of media representatives, up 7.5% from (...)
Men’s watch of the day: Raidillon 42 C10 Chronograph
March 2015
Auto racing demands an intimate relationship between the driver and his machine, because even milliseconds matter. The same attention to precision and (...)
Signal of the day
March 2015
Swiss watch exports to the Asian market totalled 11.8 billion Swiss francs, more than half (53.2%) of total exports. Hong Kong was top importer, taking a (...)
Omega, Costco relationship: 50 shades of grey
March 2015
Costco is usually not associated with romance. Unless, of course, you feel that great deals can be romantic. I’m a sucker for a great deal, and the American (...)