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Intel and Google, the new ETA and Nivarox
March 2015
For a long time, two subsidiaries of the Swatch Group, ETA and Nivarox, have enjoyed an unparalleled monopoly in the watchmaking industry. The former – (...)
Is the Swiss made smart compatible?
March 2015
The question has already come up – will the “Swiss made” seal appear on smartwatch dials? The moment the “engine” of the watch (we might not talk about (...)
The (smart) watch of the day: Alpina Horological Smartwatch
March 2015
Contrary to many other connected products announced at this Baselworld edition, this one you can actually touch and feel! It’s a new model specially (...)
Welcome to the ES Executive Brief
March 2015
Welcome to the Europa Star Executive Brief , bringing you a daily dose of the most important news from the watchmaking world, as it happens! Over the next (...)
The Swiss Fight Back with Tradition
March 2015
Apple made big news with the release of the Apple Watch last week. While some Swiss brands are also entering the smart wearables market, most will stay (...)
Smartwatches at Baselworld… but without Apple?!
March 2015
Smartwatches are expected to be a trending topic at Baselworld 2015. Ronnie Bernheim, co-owner of Mondaine, agrees: “The watch companies will all be asking (...)
Schweizer Uhrenmesse 1917 Basel
March 2015
The history of today’s “Baselworld” goes back to 1917, when the Schweizer Mustermesse (Swiss Industry Fair) first had a special section for watches and (...)
Opening of Baselworld: in memoriam of Jacques Duchêne
March 2015
Baselworld’s traditional opening press conference was held at 11:00 on Wednesday. It began with a sad announcement by René Kamm, CEO of MCH Group and (...)
Mechanical Entomology - Four Artistic Visions at the M.A.D. Gallery
March 2015
The MB&F M.A.D.Gallery is proud to present a collection of “Mechanical Entomology” featuring insect-inspired sculptures by four talented artists hailing (...)
Raymond Weil’s Latest Music Special Edition Nabucco Inspired by Gibson
March 2015
Raymond Weil proudly announces its new product collaboration with Gibson Brands, the fastest growing company in the music and sound industries, combining (...)
New Innovative Wearable Device by Gucci Timepieces in Partnership with Will.I.Am
March 2015
On the occasion of the 2015 edition of Baselworld, Gucci Timepieces is pleased to announce a special partnership with i.am+ for the development of an (...)
Linde Werdelin’s New Spidolite Titanium and Spidolite Gold
March 2015
Holistically conceived and engineered, Linde Werdelin are proud to present two new additions to the SpidoLite family, the SpidoLite Titanium and SpidoLite (...)
Breitling’s B55 Connected
March 2015
In creating its first connected chronograph, Breitling has applied a new philosophy placing the smartphone in the service of the watch so as to enhance its (...)
PRE-BASEL 2015 - Hublot’s Big Bang Unico [Video]
March 2015
The fusion of a revolutionary material – the famous Magic Gold, which is the world’s only scratch-resistant gold, certified as 18K and developed by Hublot – (...)
A True Sailing Watch - The Génie 03 Anemometer Limited Edition by Breva
March 2015
Breva presents the new Génie 03 anemometer in a limited edition of 55 pieces — the world’s first mechanical self-winding wristwatch with a functional (...)
Alpina Watches Ambassador Patrick Sweeney Establishes World First on the Everest
March 2015
Alpina Watches athlete and Brand Ambassador Patrick Sweeney, a technology entrepreneur turned adventurer, reached Everest Base Camp by mountain bike at (...)
CAT® Presents the Operator Multi
March 2015
The Operator line from Cat® watches pays tribute to the vibrant colours of the season. Whether in elegant silver, vibrant black, bright orange, radiant (...)
H. Moser & Cie’s Endeavour Perpetual Calendar Funky Blue [Video]
March 2015
As the discussion around smartwatches builds, the independent watchmaker H. Moser & Cie. takes a clear but distinctive position today. H. Moser & (...)
PRE-BASEL - “Ultra Rare” Timepiece by U-Boat
March 2015
Along with other novelties, U-Boat will unveil a unique selection of watches at Baselworld 2015 - Five “ultra-rare” masterpieces conceived by Italo Fontana, (...)
Jaeger-LeCoultre Opens its First New York Flagship on Madison Avenue
March 2015
Following Beverly Hills, Boca Raton, Las Vegas, Costa Mesa, Palm Beach, Aventura and Miami Design District, Jaeger-LeCoultre opens its first New York (...)