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The true size of the Swiss watch market

The true size of the Swiss watch market

DATA

Everything you always wanted to know about the Swiss watch trade but were afraid to ask: a recent survey, published by The Mercury Project, created by (...)

“Retailers need to turn into gallery owners”

“Retailers need to turn into gallery owners”

OPINION

“Retailers need to turn into gallery owners”: François-Xavier Mousin and Caroline Buechler (who worked for Swiss retailer Les Ambassadeurs and now head up (...)

“The watch industry went too far”

“The watch industry went too far”

THIERRY STERN

Patek Philippe is a reference, a virtually inviolable icon of Swiss watchmaking. How did this family firm, one of the last, get through the annus (...)

Casio: a question of age

Casio: a question of age

JAPAN

How to win over the generations of G-Shock lovers, those teenagers who have since matured? Can ultra-high-tech quartz watches sell for the same price as (...)

Besançon: the next generation

Besançon: the next generation

FRANCE

In a watchmaking region that has struggled since the 1990s and been severely affected by the crisis currently gripping its Swiss neighbour, several new (...)

“I did not envisage such a tough fight in Parliament”

“I did not envisage such a tough fight in Parliament”

SWISS MADE LAW

JEAN-DANIEL PASCHE President, Federation of the Swiss Watch Industry FH

“EXPLOSION” GENERATION

“EXPLOSION” GENERATION

Manpower recently released the results of an interesting survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. It (...)

STRENGTHENING THE BASE OF THE PYRAMID

STRENGTHENING THE BASE OF THE PYRAMID

High on the intoxicating returns from its ascent to the dizzying heights of luxury, the Swiss watch industry has now fallen back to earth. And it’s asking (...)

A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”

A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”

The German futurologist Gerd Leonhard was invited to the 8th Haute Horlogerie Forum last autumn. He had one piece of advice to give to young people looking (...)

Swatch Group, champions of the medium range

Swatch Group, champions of the medium range

VERBATIM

Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (...)

Don't forget the middle class!

Don’t forget the middle class!

DOSSIER

In recent decades, Swiss watchmakers have been preoccupied with scaling the summits in terms of pricing, mechanical sophistication and artistic refinement, (...)

What exactly is a mid-range watch?

What exactly is a mid-range watch?

DON’T FORGET THE MIDDLE CLASS

Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (...)

America's ever evolving mid-market

America’s ever evolving mid-market

USA

To see the impact of cutting-edge change in the watch world, check out America’s big, bruising middle market. change in the watch world, check out America’s (...)

The Chinese middle class: six times greater than the population of France

The Chinese middle class: six times greater than the population of France

CHINA

China has a middle-class population of 350 to 400 million people, over six times the population of France. Those earning 120,000 RMB or more are considered (...)

Germany: losing the mid-price segment

Germany: losing the mid-price segment

MARKETS

Germany is considered a conservative and demanding watch market. Due to its overall robust economy, in times of crisis the watch market feels negative (...)

In Japan, the breakthrough of Seiko and the failure of lifestyle marketing

In Japan, the breakthrough of Seiko and the failure of lifestyle marketing

ANALYSIS

The Japanese market is relatively stable and mature. Regardless of economic trends, luxury watches have been constantly appreciated in the (...)

Target: middle class

Target: middle class

VERBATIM

Three CEO speak out: Alain Zimmermann, CEO BAUME & MERCIER; Alain Spinedi, CEO LOUIS ERARD; Rolf Studer, co-CEO ORIS.

“The Swiss made label is useful to brands trying to justify themselves”

“The Swiss made label is useful to brands trying to justify themselves”

SWISS MADE

Edouard Meylan, the young and dynamic boss of the venerable H. Moser & Cie brand, created one of the buzzes he’s so good at generating (having tried his (...)

“It's suicide to play around with prices!”

“It’s suicide to play around with prices!”

INTERVIEW WITH FRANÇOIS-HENRY BENNAHMIAS

Stung by Europa Star’s last feature on the sensitive issue of the pricing practised by watchmakers, François-Henry Bennahmias, CEO of Audemars Piguet, felt (...)

Have I got news for you!

Have I got news for you!

FREELY SPEAKING

Slouched in a deckchair on the terrace in the sun, puffing serenely on my pipe with the remnants of a delicious cappuccino beside me, my mobile telephone (...)