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2740
Freely speaking… Metamorphosis of time and fashion
January 2017
I’ve just read my grandfather’s diary and I can’t believe all the fuss and bother he went through buying his gear. I suppose he looked cool in those days, but (...)
…Watchwords / THE PERFECT NAME for a watch brand
January 2017
Remember all those hours you spent as a kid, trying to think up the coolest name for a band, when you could barely strum three chords together? Now try (...)
The new EUROPA STAR ultra-innovative concept
January 2017
For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical (...)
PRODUCTS TAKE PRIDE OF PLACE
January 2017
How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail (...)
A LAST WORD TO START - Journalists: the new merchants in the temple?
January 2017
The watch industry is in crisis, of that there is no doubt, but it’s a storm of moderate proportions compared with the roaring tempest enveloping the media. (...)
LEARNING TO DANCE IN THE RAIN
December 2016
When the printing press began to take off in the 1450s, booksellers, who made a living from selling manuscripts – and quite a handsome living at that – were (...)
Europa Star Winter issue Europe & International No. 5/16 available now
The winter issue of Europa Star magazine is about to hit the shelves, and we have the exclusive preview for what’s in store for the European and (...)
EUROPA STAR’S 90TH ANNIVERSARY and some birthday surprises
December 2016
In 2017, Europa Star celebrates its 90th year as an independent voice in watch journalism. Back in 1927, Europa Star played a pioneering role by launching (...)
MARKET FOCUS - What’s going on in Hong Kong?
December 2016
Europa Star conducted a watchmaking tour of three key markets which lie at a business crossroads: Hong Kong, the historical global hub currently living (...)
MARKET FOCUS - U.S. watch Market faces a new challenge while catering to shifting demands
December 2016
Following the slowdown in China starting in 2014, many Swiss watchmakers have viewed the U.S. market as a ‘compensating’ eldorado. Has it really been the (...)
MARKET FOCUS - Report on the Italian watch market
December 2016
In 2015 the Italian watch market became the leading European market for Swiss watches. 2016 looks to be more difficult, but Italians’ enthusiasm for watches (...)
SMARTWATCHES - Focus on smartwatches from A to Z
December 2016
Smartwatches are garnering little enthusiasm from Swiss companies, to say the least. Brands feel ‘forced’ to get involved, without any real appetite to do so (...)
Review of SMARTWATCHES
December 2016
Twenty-eight brands under review, from A to Z
SMARTWATCHES - MMT: a swiss engineered connected alternative + Sinn’s hybrid straps
December 2016
Manufacture Modules Technologies – otherwise known as MMT – the Swiss company established in Geneva in 2015 for the development and commercialisation of (...)
SMARTWATCHES - The smart perspective of Gerald Roden
December 2016
Gerald Roden is a consultant, watch industry specialist, and former director of Swiss Festina Group (Soprod ), de Grisogono, Gérald Genta, and Daniel (...)
WATCH STRAPS shake off the shackles
December 2016
Ladies’ watch straps are fed up of playing the weaker sex. They’re back with a vengeance, and with designs, materials and concepts – that have potentially (...)
ALL ABOUT WATCH STRAPS
December 2016
While all eyes are usually on the dial, the least-considered component of a watch is a crucial part of the timepiece and can call for no fewer than 80 (...)
PORTRAITS of watch strap makers
December 2016
Twelve strap makers and bracelet manufacturers under focus, from A to Z: Corium, Fleurus, Hirsch, Kuki, Lic, Morellato, Promotion, Protexpo, Salin, Sibra, (...)
Upheavals in the discreet world of the private label watches
December 2016
They are the watchmakers in the shadows, making the watches that bear the logos of others. Europa Star met with the principal players in Switzerland’s (...)
SPECIAL REPORT - Mechanical Movements : Stormy weather for movements
December 2016
All crises are revelatory and speed up or crystallise – in the chemical meaning of the term – an embryonic situation. This is particularly true of the key (...)